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Marketing & Branding

YouTube for kids is launching on February 23

22 Feb 2015 | Categories: Marketing & Branding,Technology, Design & Web

It was reported as early as March last year, but Google confirmed it was working on such an app in December. The app, which will be free, will run on Android devices only at launch. According to USA Today, the app will be separate to the main YouTube service and f...Read more

5 typeface challenges in designing for next-generation interfaces

22 Feb 2015 | Categories: Marketing & Branding,Technology, Design & Web

The explosion of new devices — phones, watches, health and fitness monitors and other wearable gadgets enabled by the Internet of Things — is yielding an increasingly interconnected set of user experiences. Even our cars have smarter, more...Read more

How to optimize blog design to better engage with readers

22 Feb 2015 | Categories: Marketing & Branding,Social Media

When it comes to content marketing, creating engaging content always comes first. However, great content alone does not make a similarly great blog. Another key element to creating an engaging blog is focusing on great design and user experience. This...Read more

How to skillfully architect a successful blog strategy

15 Feb 2015 | Categories: Marketing & Branding,Social Media

Most entrepreneurs commit to starting a blog then sporadically produce content about their respective industry or niche. Months later, their aimless content campaigns are quickly abandoned in favor of a new, trendy marketing tactic. To avoid throwing mon...Read more

5 metrics every marketer should be watching

10 Jan 2015 | Categories: Marketing & Branding,Social Media

You can always rely on Einstein to give good quote. One of his most famous quotes accurately sums up the biggest challenge of digital marketing measurement: “Not everything that counts can be counted, and not everything that can be counted counts.” The internet...Read more

How to share to social media when you don’t have time

25 Dec 2014 | Categories: Marketing & Branding,Technology, Design & Web

There are days when I spend loads of enjoyable time writing new blog posts,creating images to share, and checking analytics, and then when I’m just nearly ready to close the laptop and sign off, I remember: I need to schedule social media posts for the n...Read more

How to optimize your business with a mobile app

25 Dec 2014 | Categories: Marketing & Branding,Technology, Design & Web

When it comes to the business value of mobile, the growth and engagement numbers speak for themselves. According to one study from Cisco, traffic from wireless and mobile devices are expected to outpace wired devices by 2018. Not to mention, mobile data traffic...Read more

What would Twitter look like as a man? Fashion photographer personifies 8 social networks

11 Dec 2014 | Categories: Marketing & Branding,Social Media,Technology, Design & Web

there’s such a thing as taking anthropomorphismtoo far. Or is there? Fashion photographer Viktorija Pashuta, who has a somewhat over-the-top creative tech vision, last year re-imagined what Web browsers would look like...Read more

The basics of branding: How to make your business iconic

08 Dec 2014 | Categories: Marketing & Branding

In a free market world where companies fight for market share and recognition