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Marketing & Branding

5 metrics every marketer should be watching

10 Jan 2015 | Categories: Marketing & Branding,Social Media

You can always rely on Einstein to give good quote. One of his most famous quotes accurately sums up the biggest challenge of digital marketing measurement: “Not everything that counts can be counted, and not everything that can be counted counts.” The internet...Read more

How to share to social media when you don’t have time

25 Dec 2014 | Categories: Marketing & Branding,Technology, Design & Web

There are days when I spend loads of enjoyable time writing new blog posts,creating images to share, and checking analytics, and then when I’m just nearly ready to close the laptop and sign off, I remember: I need to schedule social media posts for the n...Read more

How to optimize your business with a mobile app

25 Dec 2014 | Categories: Marketing & Branding,Technology, Design & Web

When it comes to the business value of mobile, the growth and engagement numbers speak for themselves. According to one study from Cisco, traffic from wireless and mobile devices are expected to outpace wired devices by 2018. Not to mention, mobile data traffic...Read more

What would Twitter look like as a man? Fashion photographer personifies 8 social networks

11 Dec 2014 | Categories: Marketing & Branding,Social Media,Technology, Design & Web

there’s such a thing as taking anthropomorphismtoo far. Or is there? Fashion photographer Viktorija Pashuta, who has a somewhat over-the-top creative tech vision, last year re-imagined what Web browsers would look like...Read more

The basics of branding: How to make your business iconic

08 Dec 2014 | Categories: Marketing & Branding

In a free market world where companies fight for market share and recognition
10 of the best Android apps from November 2014

06 Dec 2014 | Categories: Marketing & Branding,Technology, Design & Web

November sure was a busy month for new apps and notable updates; from photo recognition, to launchers, to Biz Stone’s new app for sharing random thoughts. Here are 10 of the essential new apps and updates that you should know about from November. Yummly If you...Read more

13 SEO mistakes that are easy to make (and how to correct them)

06 Dec 2014 | Categories: Marketing & Branding,Technology, Design & Web

Online marketers spend a lot of time demystifying Search Engine Optimization (SEO), from the jargon and rules to new updates and algorithms. As the technology continue to advance, what you might know about SEO a year ago may no longer apply today....Read more