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Social Media

10 Facebook Marketing Mistakes You Need to Stop Making

13 Nov 2015 | Categories: Marketing & Branding,Social Media,Technology, Design & Web

You know how to use Facebook on a personal level, but do you really know how to take advantage of it for your business? It may seem like a low-maintenance platform, but there are a lot of ways you can go wrong on Facebook. It’s not just about shari...Read more

How Facebook should be designed

25 Aug 2015 | Categories: Marketing & Branding,Social Media

Facebook’s design has been widely discussed among designers and users, and I’ve seen plenty of criticism: “Why is the design of Facebook’s desktop site so bad?” “Facebook has a deeper problem than just Vine/Twitter” “Do anyone else find Facebook to have an ugly...Read more

7 SEO strategies to implement in 2015

21 May 2015 | Categories: Marketing & Branding,Social Media,Technology, Design & Web

Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will produce a solution better than the last. Like most technology, what was applied last year in o...Read more

9 SEO secrets every business should know

21 May 2015 | Categories: Marketing & Branding,Social Media,Technology, Design & Web

The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. It’s hard to imagine that just 10 years ago, SEO was a discipline go...Read more

6 simple tips for designing copy on the Web

06 May 2015 | Categories: Marketing & Branding,Social Media,Technology, Design & Web

Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app — where he develops in-app and online content. For visual case studies of IxD from top companies like Google, Yahoo, AirBnB, and 30 others, download the free e-book Interaction ...Read more

How and when to post on social media

29 Apr 2015 | Categories: Social Media

So much of digital marketing these days is about producing high-quality contentthat gets published and shared. You can control the publishing part. Can you control the sharing part? Sharing begins with promotion—the timing, targeting, and strategy behind solid distr...Read more

11 ways to maximize engagement on your tweets

17 Apr 2015 | Categories: Social Media

This post originally appeared on the Buffer blog. For gaining more engagement, clicks, retweets, and replies, Twitter images work. It’s why we created Pablo—a simple way to create social media images in under 30-seconds—and it’s why we love sharing all th...Read more

The 12-point social media checklist for writing amazing posts

17 Apr 2015 | Categories: Social Media

This post originally appeared on the Buffer blog. This post originally appeared on the Buffer blog Before you hit the Publish button or send an update to the queue, what do you do? Quite often, I find myself publishing instinctively and sometimes...Read more

5 ways to keep customers engaged before they slip away

22 Mar 2015 | Categories: Social Media

shannon is the Chief Content Officer for CloudPeeps, where she crafts words, creates strategies, and recruits loyal brand advocates. She’s also the founder ofasongaday.co, hand-curated songs delivered to your inbox, and an enthusiast of live music, sun...Read more