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Every business should have a social strategy backed by a social media budget. Find out how much you should be spending on social media marketing. If you’re using social media to market your business, you need a social media budget. Here’s how to put one together…

Find out how you can use different types of social media platforms and formats to reach your digital marketing goals. When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube…

To make ads that lead to conversions, it pays to plan your Instagram ad design strategy before you pull the trigger on an ad buy. Learn the essentials of great Instagram ad design, and how to make your dream ad a reality. There are more ways…

Creating the right content for your website needs serious planning and development. In an increasingly competitive world, it’s not enough that your audience loves it — Google has to love it too! This article will show you how to create, optimize, and promote cornerstone content that…

Why is Social Media Strategy Important?  Building an audience on social media isn’t just about distributing content. Flooding your channels with content might earn some attention, but you’ll need to find a way to convert that attention into leads or sales. Planning your content can help…

Landing pages are an essential part of the user journey and have an important role to fulfill by stimulating a predetermined conversion. With consideration and investment, they can be the powerhouses of your content strategy. What is a landing page? The basic definition of a landing…

Social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand. What are the benefits of using social media for business? Consider that there are now more than 4.2 billion active social media users across the…

Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving  you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts. Don’t forget to grab your ticket to…