{"id":10790,"date":"2026-02-06T01:09:42","date_gmt":"2026-02-05T22:09:42","guid":{"rendered":"https:\/\/www.evenzia.com\/?p=10790"},"modified":"2026-02-06T01:09:45","modified_gmt":"2026-02-05T22:09:45","slug":"how-i-created-an-seo-strategy-that-increased-a-clients-search-visibility-by-375","status":"publish","type":"post","link":"https:\/\/www.evenzia.com\/fr\/how-i-created-an-seo-strategy-that-increased-a-clients-search-visibility-by-375\/","title":{"rendered":"How I Created an SEO Strategy That Increased a Client\u2019s Search Visibility by 375%"},"content":{"rendered":"\n

 Augus<\/p>\n\n\n\n

Organic visibility is under pressure. Many websites are losing traffic and rankings due to volatile SERPs, AI search features, and constant algorithm updates.<\/p>\n\n\n\n

Despite that, my team and I built an SEO strategy that boosted a client\u2019s search visibility by 375%. It\u2019s a repeatable process grounded in technical SEO, targeted keywords, and focused execution.<\/p>\n\n\n\n

In this article, I\u2019ll share the six-step framework we used so you can apply it to your search strategy.<\/p>\n\n\n\n

But first, a few essentials to lay the foundation\u2026<\/p>\n\n\n\n

Start with the acquisition cost model to define SEO\u2019s role<\/h2>\n\n\n\n

Before touching any SEO tactic, I start with the acquisition cost model because it\u2019s the most effective way to connect SEO to revenue.<\/p>\n\n\n\n

Most teams focus on driving traffic<\/a> or increasing MQLs, but few tie their efforts back to metrics that grow the business. The CAC model breaks that down by showing which levers I can control and those I can\u2019t.<\/p>\n\n\n\n

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I focus on market penetration and conversion rate.<\/a> I can\u2019t control how sales close a lead, but I can control how much of the market I capture and how well that traffic converts. That\u2019s where SEO has the biggest impact.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

In this model, market size equals the total number of searches across my target keywords. Traffic reflects how much of that market I\u2019m capturing, and conversion rate shows how well traffic turns into inquiries, signups, or sales.<\/p>\n\n\n\n

Once I have those three, I can reverse-engineer market penetration and see where my strategy needs to improve.<\/p>\n\n\n\n

Be like Sun Tzu and choose SEO battles you can win<\/h2>\n\n\n\n

One of the most critical steps in creating an SEO strategy is understanding where to compete.<\/p>\n\n\n\n

Many businesses fail because they lack a clear strategy for what to do and, more importantly, what not to do<\/em>.<\/p>\n\n\n\n

I take a Sun Tzu approach to SEO and choose battles I can win. I don\u2019t have an unlimited budget, and competing for broad, ultra-competitive keywords without a plan isn\u2019t the best use of resources. Instead, I direct my efforts toward opportunities with a statistical probability of success.<\/p>\n\n\n\n

Like an investment portfolio, I don\u2019t place all my hopes on a single stock.<\/p>\n\n\n\n

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I build a diversified keyword portfolio and focus on improving the group’s performance<\/a>. Some terms will perform better than others, but the aggregate impact grows steadily over time. That\u2019s how I lift visibility without relying on outliers or unrealistic wins.<\/p>\n\n\n\n

One example is Bond Global<\/a>, a small recruitment firm operating in the UK and the US. They came to us with a Domain Authority of just nine. <\/p>\n\n\n\n

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Most people would say that\u2019s too low to make an impact, but we didn\u2019t waste time chasing high-volume, high-competition terms. Instead, we focused on strategic, lower-friction opportunities, resulting in a 493% increase in market penetration.<\/p>\n\n\n\n

That\u2019s the value of battle selection, where small wins across many fronts compound over time.<\/p>\n\n\n\n

6 SEO strategies to drive rankings and increase visibility<\/h2>\n\n\n\n

Now that I\u2019ve covered the essentials, here\u2019s the 6-step SEO strategy I use to drive client results.<\/p>\n\n\n\n

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Step 1: Use keyword selection to identify strategic opportunities<\/h2>\n\n\n\n

Keyword selection starts with understanding the business. Here\u2019s the process I follow when conducting keyword research<\/a>:<\/p>\n\n\n\n

Use workshop-style research to gather a broad list of keywords<\/h3>\n\n\n\n

I always start with a workshop to get cross-functional input on products, services, and any term a potential customer might use to find my client.<\/p>\n\n\n\n

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I\u2019m not aiming for perfection. I want volume, so I cast a wide net to build a long keyword list<\/a>. For Bond Global, that meant keywords like clean tech, deep tech, and recruitment terms by role, location, and function.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

We build combinations like a barrel lock, rotating through features, location, and use case to map the market.<\/p>\n\n\n\n

Use Moz tools and competitor research to build your keyword list<\/h3>\n\n\n\n

I use Moz\u2019s keyword research tool<\/a> to create this list without committing to a Campaign. It lets me explore broadly without cluttering the list with low-value terms.<\/p>\n\n\n\n

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Build seed lists around your core products or services<\/h4>\n\n\n\n

To build seed lists<\/a>, start by identifying the business\u2019s primary services. For Bond Global, that was executive search and recruitment across clean and deep tech sectors.<\/p>\n\n\n\n

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Next, use Keyword Suggestions by Topic <\/a>to build a broad list of related topics and queries.<\/p>\n\n\n\n

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To expand the list further, analyze competitor domains in Ranking Keywords<\/a> to see which terms they target and rank for, and add them to your keyword list.<\/p>\n\n\n\n

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I download the keyword list into a spreadsheet and group them into logical sets by theme, product, or audience type. <\/p>\n\n\n\n

Use volume and search intent scoring to narrow the list<\/h3>\n\n\n\n

Once the long list is in place, it\u2019s time to cut. Start by sorting your keyword list by search volume (highest to lowest) to get a sense of market size, but don’t let volume be the only filter. A smaller keyword in the top three is more valuable than a high-volume keyword buried at the bottom of page one.<\/p>\n\n\n\n

Next, filter keywords based on intent to convert<\/a>. Ask yourself: Is someone searching this term likely to become a lead, signup, or customer?<\/em><\/p>\n\n\n\n

For example, here at Plug and Play, we\u2019re looking for people who self-identify as looking for a web design agency<\/a> rather than a \u2018web designer\u2019. They know that they need a business rather than an individual to help them, and they are more likely to convert into new business by being more aligned with our core offering.<\/p>\n\n\n\n

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Score each keyword for intent based on low, medium, or high, and aim to prioritize terms that attract qualified traffic<\/a>.<\/p>\n\n\n\n

Analyze the SERPs to assess difficulty and specificity gaps<\/h3>\n\n\n\n

Search volume and intent give you the \u201cwhat,\u201d but SERP analysis gives you the \u201chow.\u201d<\/p>\n\n\n\n

Use Moz\u2019s SERP Analysis and Domain Overview tools to check:<\/p>\n\n\n\n