{"id":6889,"date":"2021-01-14T11:16:58","date_gmt":"2021-01-14T08:16:58","guid":{"rendered":"https:\/\/www.evenzia.com\/?p=6889"},"modified":"2025-01-20T12:04:15","modified_gmt":"2025-01-20T09:04:15","slug":"the-ultimate-list-of-social-media-acronyms-and-abbreviations","status":"publish","type":"post","link":"https:\/\/www.evenzia.com\/fr\/the-ultimate-list-of-social-media-acronyms-and-abbreviations\/","title":{"rendered":"The Ultimate List of Social Media Acronyms and Abbreviations"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6889\" class=\"elementor elementor-6889\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f530745 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f530745\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-644a62ba sc_inner_width_none sc_layouts_column_icons_position_left\" data-id=\"644a62ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f56411d sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"6f56411d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Our comprehensive list of the latest social media acronyms will help you become fluent in internet language and keep you in the know.<\/p>\n\n<p><strong>Karin Olafson, Katie Sehl<\/strong><\/p>\n\n<p>January 13, 2021<\/p>\n\n<p>Real talk: With all the social media acronyms being used right now, it can be hard to understand what\u2019s going on. For anyone not in the know, they\u2019re basically a different language.<\/p>\n\n<p>But if your brand is using\u00a0<a href=\"https:\/\/blog.hootsuite.com\/social-media-for-business\/\" rel=\"nofollow noopener\" target=\"_blank\">social media for business<\/a>, properly using social media acronyms and social media abbreviations might be part of an effective social strategy. In fact, it\u2019s one of the many\u00a0<a href=\"https:\/\/blog.hootsuite.com\/social-media-trends\/\" rel=\"nofollow noopener\" target=\"_blank\">social media trends<\/a>\u00a0your brand will want to understand.<\/p>\n\n<p>So don\u2019t worry if you thought YOLO was a frozen dessert. Or GOAT was literally, well, just a goat.<\/p>\n\n<p>To help you crack the social media acronym code, we\u2019ve collected the top social media acronyms, initialisms, and abbreviations every marketer should know. They\u2019re broken into five categories:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Network specific abbreviations<\/li>\n<li>Business specific social media acronyms and abbreviations<\/li>\n<li>Technical acronyms and abbreviations used on social media<\/li>\n<li>Gen Z social media acronyms and abbreviations<\/li>\n<li>Social media acronyms for emotions<\/li>\n<\/ul>\n\n<p>Okay \u2014 it\u2019s time to level up your social vocabulary RN (right now).<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Network specific abbreviations<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\">FB: Facebook<br \/>G+: Google +<br \/>IG: Instagram<br \/>LI: LinkedIn<br \/>TW: Twitter<br \/>YT: YouTube<\/h3>\n\n<h3 class=\"wp-block-heading\">DM: Direct Message<\/h3>\n\n<p>This is a private form of communication, seen only between the sender and the recipient. On Twitter, Facebook, Instagram, and LinkedIn, users can \u201cslide into\u201d someone\u2019s DMs by sending a private message.<\/p>\n\n<h3 class=\"wp-block-heading\">MT: Modified Tweet<\/h3>\n\n<p>Tweets that begin with MT indicate that the Tweeter has edited the content they\u2019re retweeting for brevity or other reasons. This is also called a Quote Tweet.<\/p>\n\n<h3 class=\"wp-block-heading\">PM: Private Message<\/h3>\n\n<p>Private messages are the same as direct messages. If someone asks you to PM them, they\u2019re essentially asking to move a public conversation into the private realm.<\/p>\n\n<h3 class=\"wp-block-heading\">PRT: Partial Retweet<\/h3>\n\n<p>This is very similar to a RT, but is used to show that you\u2019re only quoting part of what the other Twitter user said originally. Maybe you\u2019re condensing to save space for your own commentary, for example.<\/p>\n\n<h3 class=\"wp-block-heading\">RT: Retweet<\/h3>\n\n<p>Instead of hitting the retweet button, or retweeting with a comment, some Twitter users repost a tweet and use \u201cRT\u201d plus the user\u2019s handle for attribution.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Popular social media acronyms and abbreviations<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\">AFAIK: As Far As I Know<\/h3>\n\n<p>Used when sharing facts or stating something that you believe to be true, but typing AFAIK shows that you aren\u2019t\u00a0<em>completely\u00a0<\/em>sure. You\u2019re not certain and aren\u2019t an expert, after all.<\/p>\n\n<h3 class=\"wp-block-heading\">AMA: Ask Me Anything<\/h3>\n\n<p>AMAs are social question-and-answer sessions. Companies, influencers and brand representatives might host AMAs on Twitter, Reddit, or in a\u00a0<a href=\"https:\/\/blog.hootsuite.com\/social-media-live-streaming\/\" rel=\"nofollow noopener\" target=\"_blank\">Facebook or Instagram live stream<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">BRB: Be Right Back<\/h3>\n\n<p>This is one of the original social media abbreviations,\u00a0first used in the late 1980s or early 1990s. It\u2019s from the chat forum era, but finds its way back on social when the right occasion calls for it.<\/p>\n\n<h3 class=\"wp-block-heading\">BTS: Behind the Scenes<\/h3>\n\n<p>Nope, not the Korean boy band named\u00a0<a href=\"https:\/\/time.com\/entertainer-of-the-year-2020-bts\/\" rel=\"nofollow noopener\" target=\"_blank\">TIME\u2019s 2020 Entertainer of the Year<\/a>. This abbreviation is used to offer followers a behind-the-scenes look at your brand.<\/p>\n\n<h3 class=\"wp-block-heading\">BTW: By The Way<\/h3>\n\n<p>This social media acronym is used to add extra info, go on a tangent, or throw some shade.<\/p>\n\n<h3 class=\"wp-block-heading\">CMV: Change My View<\/h3>\n\n<p>You\u2019re sharing an opinion, but are aware that your opinion might be flawed. You\u2019re open to having a civil conversation. In fact, there\u2019s\u00a0<a href=\"https:\/\/www.wired.com\/story\/change-my-view-gets-its-own-website\/\" rel=\"nofollow noopener\" target=\"_blank\">an entire subreddit\u00a0<\/a>dedicated to CMV discussions.<\/p>\n\n<h3 class=\"wp-block-heading\">DYK: Did You Know<\/h3>\n\n<p>Did you know the DYK abbreviation is a great way to share a fun fact with your social media audience? Write in your\u00a0<a href=\"https:\/\/blog.hootsuite.com\/content-idea-cheat-sheet\/\" rel=\"nofollow noopener\" target=\"_blank\">social media caption<\/a>\u00a0or include it as a hashtag.<\/p>\n\n<h3 class=\"wp-block-heading\">ELI5: Explain It To Me Like I\u2019m Five<\/h3>\n\n<p>This social media abbreviation is popular on Reddit, and is a way to introduce that you\u2019re explaining something complex in a simple way.<\/p>\n\n<h3 class=\"wp-block-heading\">FBF: Flashback Friday<\/h3>\n\n<p>A way to throw it back to the past on a Friday.<\/p>\n\n<h3 class=\"wp-block-heading\">FOMO: Fear Of Missing Out<\/h3>\n\n<p>If you haven\u2019t heard of FOMO, you\u2019ve been missing out. This social-bred phobia expresses the anxiety of absence. For the homebodies there\u2019s the antonym acronym JOMO, which means Joy of Missing Out.<\/p>\n\n<h3 class=\"wp-block-heading\">FTW: For The Win<\/h3>\n\n<p>A sometimes sincere, sometimes sarcastic, sometimes full-of-genuine-excitement acclamation. (And on the other side of the coin, FTL means for the loss.)<\/p>\n\n<h3 class=\"wp-block-heading\">FWIW: For What It\u2019s Worth<\/h3>\n\n<p>This social media acronym is commonly used to express one\u2019s opinion, but in a way that isn\u2019t rude or overbearing. It shows you\u2019re not intentionally trying to call someone out if they share something you don\u2019t think is correct. You\u2019ll most often find this on Twitter or message boards.<\/p>\n\n<h3 class=\"wp-block-heading\">FYI: For Your Information<\/h3>\n\n<p>This social media acronym is an informative abbreviation, sometimes delivered with a hint of sass.<\/p>\n\n<h3 class=\"wp-block-heading\">H\/T: Hat Tip<\/h3>\n\n<p>Sometimes just HT, a hat tip is a virtual nod that credits an original source for intel or an image. It can also stand for heard through.<\/p>\n\n<h3 class=\"wp-block-heading\">ICYMI: In Case You Missed It<\/h3>\n\n<p>A way to highlight content or news that might have been missed in the everlasting blitz that is social media.<\/p>\n\n<h3 class=\"wp-block-heading\">IMO\/IMHO: In My Opinion \/ In My Humble Opinion<\/h3>\n\n<p>A disclaimer that someone is sharing their opinion, not facts, about something. Opinions are divided on whether the H stands for humble or honest.<\/p>\n\n<h3 class=\"wp-block-heading\">IRL: In Real Life<\/h3>\n\n<p>IRL is used to distinguish when something happens in reality, not on social media, in games or anywhere else on the internet.<\/p>\n\n<h3 class=\"wp-block-heading\">LMK: Let Me Know<\/h3>\n\n<p>When someone uses this social media abbreviation, they\u2019re waiting for feedback or information.<\/p>\n\n<h3 class=\"wp-block-heading\">NBD: No Big Deal<\/h3>\n\n<p>Often used as a humble brag for something that is actually a big deal for the writer of the social post.<\/p>\n\n<h3 class=\"wp-block-heading\">NSFW: Not Safe For Work<\/h3>\n\n<p>This one is literally not safe for work. Think twice before using it \u2014 and sharing any NSFW content \u2014 on a corporate account.<\/p>\n\n<h3 class=\"wp-block-heading\">OC: Original Content<\/h3>\n\n<p>Another way of showing that you are sharing your own content, not someone else\u2019s ideas or words. Basically the opposite of RT. For example, sharing a photo over Twitter that you took would be OC. Sharing someone else\u2019s photo wouldn\u2019t.<\/p>\n\n<h3 class=\"wp-block-heading\">WFH: Working From Home<\/h3>\n\n<p>Probably\u00a0<em>the\u00a0<\/em>social media acronym of 2020. Often used in online chats with colleagues, but this can be useful for social media as well.<\/p>\n\n<h3 class=\"wp-block-heading\">SMH: Shaking My Head<\/h3>\n\n<p>For the times when it\u2019s necessary people know that you\u2019re unimpressed or incredulous, and quite possibly, literally shaking your head behind that screen.<\/p>\n\n<h3 class=\"wp-block-heading\">TBH: To Be Honest<\/h3>\n\n<p>Much like IMO, this social media abbreviation is used as a humble flex, to share an opinion or show you agree or disagree with something.<\/p>\n\n<h3 class=\"wp-block-heading\">TBT: Throwback Thursday<\/h3>\n\n<p>Like FBF, this is another social media-designated day of nostalgia.<\/p>\n\n<h3 class=\"wp-block-heading\">TFTF: Thanks For The Follow<\/h3>\n\n<p>Twitter slang. This social media abbreviation is a way to interact in a positive way with someone who recently started following you on social.<\/p>\n\n<h3 class=\"wp-block-heading\">TFW: That Feeling When<\/h3>\n\n<p>Precedes an often relatable experience, and is usually accompanied by a meme.<\/p>\n\n<h3 class=\"wp-block-heading\">TGIF: Thank God It\u2019s Friday<\/h3>\n\n<p>Because everybody\u2019s working for the weekend.<\/p>\n\n<h3 class=\"wp-block-heading\">TL;DR: Too Long; Didn\u2019t Read<\/h3>\n\n<p>Usually used to offer a pithy summary on something too lengthy for Internet attention spans. Or it\u2019s the summary typed out before or after the long explanation, kind of like the Coles Notes version of a social media caption.<\/p>\n\n<h3 class=\"wp-block-heading\">WBW: Wayback Wednesday<\/h3>\n\n<p>Wayback Wednesday takes a trip down memory lane on hump day.<\/p>\n\n<h3 class=\"wp-block-heading\">WCW: Woman Crush Wednesday<\/h3>\n\n<p>A day of the week to celebrate a self-identifying woman, usually on Instagram, for whatever reason! (There\u2019s also MCM: Man Crush Monday.) WCW can be used in a caption or as a hashtag.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Business specific social media acronyms<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\">B2B: Business To Business<\/h3>\n\n<p>Shorthand for a company with business-facing priorities.<\/p>\n\n<h3 class=\"wp-block-heading\">B2C: Business To Consumer<\/h3>\n\n<p>Describes a company that offers products or services directly to customers.<\/p>\n\n<h3 class=\"wp-block-heading\">CMGR: Community Manager<\/h3>\n\n<p>Community managers cultivate a brand\u2019s relationships on social media. Not to be confused with<a href=\"https:\/\/blog.hootsuite.com\/social-media-manager-skills\/\" rel=\"nofollow noopener\" target=\"_blank\">\u00a0social media managers<\/a>, community managers engage and nurture the company\u2019s community.<\/p>\n\n<h3 class=\"wp-block-heading\">CTA: Call To Action<\/h3>\n\n<p>A call-to-action is a verbal, written, or visual prompt. It offers people a directive on what to do next, whether that\u2019s \u201cSign up,\u201d \u201cSubscribe,\u201d or \u201cCall us today.\u201d<\/p>\n\n<p><strong>Resource:\u00a0<\/strong><a href=\"https:\/\/blog.hootsuite.com\/how-to-write-effective-ctas\/\" rel=\"nofollow noopener\" target=\"_blank\">Here\u2019s how to write an effective CTA<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">EOD: End Of Day<\/h3>\n\n<p>Usually to show a deadline. For example, \u201cPlease get this report back to me by EOD Monday.\u201d<\/p>\n\n<h3 class=\"wp-block-heading\">EM \u2013 Email Me<\/h3>\n\n<p>There\u2019s no need to schedule another Zoom meeting. This can be figured out in writing.<\/p>\n\n<h3 class=\"wp-block-heading\">ETA: Estimated Time Of Arrival<\/h3>\n\n<p>The abbreviation used when guessing when a deliverable is due. For example, \u201cWhat\u2019s the ETA on that article we\u2019re waiting on?\u201d<\/p>\n\n<h3 class=\"wp-block-heading\">F2F: Face To Face<\/h3>\n\n<p>Not exactly used a lot during the pandemic, but this abbreviation is used when wanting to arrange an in-person meeting. For example, \u201cRather than another Zoom meeting, let\u2019s schedule something F2F.\u201d<\/p>\n\n<h3 class=\"wp-block-heading\">IAM: In a Meeting<\/h3>\n\n<p>An abbreviation to show that now is not the ideal time for a phone call or an endless barrage of text messages. You\u2019re busy, and very probably with a client.<\/p>\n\n<h3 class=\"wp-block-heading\">KPI: Key Performance Indicator<\/h3>\n\n<p>A key performance indicator is a broad measurement that tracks how effectively a company is accomplishing its goals.<\/p>\n\n<p><strong>Resource:<\/strong>\u00a0These are the<a href=\"https:\/\/blog.hootsuite.com\/social-media-kpis-key-performance-indicators\/\" rel=\"nofollow noopener\" target=\"_blank\">\u00a0KPIs to track in order to measure your brand\u2019s success<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">MoM: Month Over Month<\/h3>\n\n<p>Used to show growth or quantitative changes happening each four weeks. Commonly used for changes in revenue, active users, page views or sign ups. There\u2019s also YoY: Year over Year. This measures the same quantitative metrics, but comparing data over 12 months instead of 4 weeks.<\/p>\n\n<h3 class=\"wp-block-heading\">Out of Office<\/h3>\n\n<p>Usually included in an automated email, scheduled to be sent when someone knows they will be away from the office on holiday, travelling for work, or in an extended workshop. For example, \u201cI will try to get back to you by Monday as I will be OOO for the next three days on vacation.\u201d<\/p>\n\n<h3 class=\"wp-block-heading\">P\/E: Price to Earnings<\/h3>\n\n<p>A ratio or metric often used by investors and business analysts to determine the value of a company.<\/p>\n\n<h3 class=\"wp-block-heading\">ROI: Return On Investment<\/h3>\n\n<p>ROI measures how much profit is delivered for given corporate initiatives. ROI is one of the most common ways businesses assess the success of campaigns and ventures.<\/p>\n\n<p><strong>Resource:<\/strong>\u00a0<a href=\"https:\/\/blog.hootsuite.com\/measure-social-media-roi-business\/\" rel=\"nofollow noopener\" target=\"_blank\">Learn how to track and improve your social media ROI<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">SEM: Search Engine Marketing<\/h3>\n\n<p>Search engine marketing is a method of advertising on the Internet. It involves purchasing ads on search engines to increase website traffic.<\/p>\n\n<h3 class=\"wp-block-heading\">SEO: Search Engine Optimization<\/h3>\n\n<p>Search engine optimization aims to improve organic search engine results and increase the visibility of content on the web.<\/p>\n\n<p><strong>Resource:<\/strong>\u00a0<a href=\"https:\/\/blog.hootsuite.com\/social-media-seo-experiment\/\" rel=\"nofollow noopener\" target=\"_blank\">Does social media impact SEO? We let you know here.<\/a><\/p>\n\n<h3 class=\"wp-block-heading\">SERP: Search Engine Results Page<\/h3>\n\n<p>These are the paid and organic page results that are displayed by a search engine after a user performs a search.<\/p>\n\n<h3 class=\"wp-block-heading\">SMART: Specific, Measurable, Attainable, Relevant, Timely<\/h3>\n\n<p>A common business acronym used in goal-setting. It reminds the person setting the goals to create ones that can be tracked and actually achieved.<\/p>\n\n<p><strong>Resource:\u00a0<\/strong><a href=\"https:\/\/blog.hootsuite.com\/smart-social-media-goals\/\" rel=\"nofollow noopener\" target=\"_blank\">Here\u2019s how to set SMART goals<\/a>\u00a0to set up your brand for social media success.<\/p>\n\n<h3 class=\"wp-block-heading\">SMB: Small and Midsize Businesses<\/h3>\n\n<p>Small businesses are businesses with less than 50 employees. Midsize (or medium-sized) businesses typically have less than 250. They also are sometimes referred to as small and midsize enterprises (SMEs).<\/p>\n\n<p><strong>Resource:\u00a0<\/strong>Is your brand a small business?\u00a0<a href=\"https:\/\/blog.hootsuite.com\/social-media-tips-for-small-business-owners\/\" rel=\"nofollow noopener\" target=\"_blank\">Here are some tips to help you with your social media strategy.<\/a><\/p>\n\n<h3 class=\"wp-block-heading\">SMP: Social Media Platform<\/h3>\n\n<p>A social media abbreviation that is sometimes used to refer to a particular social network.<\/p>\n\n<h3 class=\"wp-block-heading\">SMM: Social Media Marketing<\/h3>\n\n<p>The practice of increasing brand awareness and consideration on social media, with the objective of building relationships and generating leads.<\/p>\n\n<h3 class=\"wp-block-heading\">SMO: Social Media Optimization<\/h3>\n\n<p>Social media optimization ensures the use of the appropriate platforms for brand marketing. It\u2019s very similar to SMM.<\/p>\n\n<h3 class=\"wp-block-heading\">SoLoMo: Social, Local, Mobile<\/h3>\n\n<p>Social, local, mobile describes the convergence of mobile and locally targeted social media marketing that\u2019s grown in popularity thanks to geo-location technology.<\/p>\n\n<h3 class=\"wp-block-heading\">SRP: Social Relationship Platform<\/h3>\n\n<p>An SRP is a centralized platform that uses enterprise-grade technology to allow companies to publish on multiple social media sites, as well as monitor, moderate, and analyze.<\/p>\n\n<p><strong>Resource:\u00a0<\/strong>If you\u2019re looking for an example of an SRP, look no further.\u00a0<a href=\"https:\/\/hootsuite.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Hootsuite is a social relationship platform<\/a>\u00a0and here\u2019s how to use it.<\/p>\n\n<h3 class=\"wp-block-heading\">TOS: Terms Of Service<\/h3>\n\n<p>Terms of service are the legal rules users agree to follow to use a social platform.<\/p>\n\n<h3 class=\"wp-block-heading\">UGC: User-Generated Content<\/h3>\n\n<p>User-generated content refers to any content, including posts, images, or videos, created by users of a platform rather than a brand.<\/p>\n\n<h3 class=\"wp-block-heading\">WOM: Word Of Mouth<\/h3>\n\n<p>Word-of-mouth marketing refers to the viral passing of brand conversation online through the active encouragement of a company.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Technical acronyms used on social media<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\">API: Application Programming Interface<\/h3>\n\n<p>An API is a set of tools, definitions, and protocols that allows software developers to backend one system with another. For instance, Google Maps has APIs available for web browser and app integration so that different companies can integrate map technology.<\/p>\n\n<h3 class=\"wp-block-heading\">CMS: Content Management System<\/h3>\n\n<p>A content management system is a platform that hosts the creation and management of digital content. Popular content management systems include WordPress, Joomla, and Drupal.<\/p>\n\n<h3 class=\"wp-block-heading\">CPC: Cost Per Click<\/h3>\n\n<p>Also known as pay per click (PPC), this abbreviation refers to the price an advertiser pays for each click earned on a campaign.<\/p>\n\n<h3 class=\"wp-block-heading\">CR: Conversion Rate<\/h3>\n\n<p>The conversion rate measures the percentage of people who have taken an action on your campaign such as views, registrations, downloads, purchases. Conversions are a key metric when it comes to calculating ROI.<\/p>\n\n<h3 class=\"wp-block-heading\">CRO: Conversion Rate Optimization<\/h3>\n\n<p>Measures taken to improve conversions.<\/p>\n\n<h3 class=\"wp-block-heading\">CTR: Click-Through Rate<\/h3>\n\n<p>A click-through rate represents the percentage of people who click on a link after being presented with the option.<\/p>\n\n<h3 class=\"wp-block-heading\">CX: Customer Experience<\/h3>\n\n<p>Customer experience refers to the relationship a customer has with a company through various interactions and touchpoints. Mapping out the customer journey is a good way to ensure a customer will have a good experience with your company.<\/p>\n\n<h3 class=\"wp-block-heading\">ESP: Email Service Provider<\/h3>\n\n<p>In simple terms, an ESP is a third-party company that offers email services, such as newsletter deployment or marketing campaigns. Popular companies include MailChimp, Constant Contact, and Drip.<\/p>\n\n<h3 class=\"wp-block-heading\">FTP: File Transport Protocol<\/h3>\n\n<p>A way of transferring files or copying files between computers. Often used for file transfer between a server on a network and a client\u2019s computer. This is one of the easiest ways of transferring files \u2014 and also the oldest, since it was taking place in the pre-internet era.<\/p>\n\n<h3 class=\"wp-block-heading\">GA: Google Analytics<\/h3>\n\n<p>Google Analytics is an analytics platform for websites. It allows marketers to track website visitors, referrals, bounce rates, and more.<\/p>\n\n<p><strong>Resource:\u00a0<\/strong><a href=\"https:\/\/blog.hootsuite.com\/how-to-set-up-google-analytics\/\" rel=\"nofollow noopener\" target=\"_blank\">We tell you how to set up Google Analytics<\/a>\u00a0and\u00a0<a href=\"https:\/\/blog.hootsuite.com\/tracking-social-media-in-google-analytics\/\" rel=\"nofollow noopener\" target=\"_blank\">use it to track your brand\u2019s social media success.<\/a><\/p>\n\n<h3 class=\"wp-block-heading\">IM: Instant Messaging<\/h3>\n\n<p>Sending a typed message to someone else\u2019s computer immediately. For example, you can send an IM over Slack, Google\u2019s Hangout Conversations or Skype chat.<\/p>\n\n<h3 class=\"wp-block-heading\">OS: Operating System<\/h3>\n\n<p>The software that runs a computer, tablet or smartphone. For example, when you get a notification on your iPhone to update to 14.3, you\u2019re updating the OS that runs your phone.<\/p>\n\n<h3 class=\"wp-block-heading\">PV: Page Views<\/h3>\n\n<p>Page views is a tally of how many visitors have landed on a given web page. Overall page views stats often tracked alongside unique page views.<\/p>\n\n<h3 class=\"wp-block-heading\">RSS: Rich Site Summary<\/h3>\n\n<p>RSS, sometimes known as Really Simple Syndication, is a format for syndicating web content. (That means content from one website is made available for another website.) Podcasts, blogs, and publishers rely on RSS feeds to share their content with a wide audience.<\/p>\n\n<p><strong>Resource:\u00a0<\/strong>Check out the\u00a0<a href=\"https:\/\/apps.hootsuite.com\/apps\/syndicatorpro\" rel=\"nofollow noopener\" target=\"_blank\">Hootsuite Syndicator<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">Saas: Software As A Service<\/h3>\n\n<p>Software as a service refers to cloud-based applications that are available to customers over the Internet. It\u2019s sometimes also known as \u201con-demand software\u201d or software plus services.\u201d Examples include email and calendar apps, and Hootsuite.<\/p>\n\n<h3 class=\"wp-block-heading\">SOV: Share Of Voice<\/h3>\n\n<p>Share of voice measures the amount of exposure a company owns compared to its competitors. Social share of voice, on the other hand, measures brand exposure based on social conversation about a company.<\/p>\n\n<h3 class=\"wp-block-heading\">UI: User Interface<\/h3>\n\n<p>The visual part of a system that\u2019s been designed for end users. Basically, it\u2019s where humans and machines meet.<\/p>\n\n<h3 class=\"wp-block-heading\">URL: Uniform Resource Locator<\/h3>\n\n<p>A URL is the global web address of a website or page.<\/p>\n\n<h3 class=\"wp-block-heading\">UV: Unique Views<\/h3>\n\n<p>Unique views is the number of individual viewers of a page, video, or image. For example, if a single user reads a story on a website 10 times, it will register as 10 page views and one unique view.<\/p>\n\n<h3 class=\"wp-block-heading\">UX: User Experience<\/h3>\n\n<p>In digital design, user experience examines how effectively people interface with systems such as websites or applications. Good UX aims to understand users\u2019 values, needs, abilities, and barriers.<\/p>\n\n<h3 class=\"wp-block-heading\">VPN: Virtual Private Network<\/h3>\n\n<p>A private network that gives the user anonymity when using the internet by offering an encrypted connection, as opposed to being on a public network. A VPN might be used to protect the user from hackers or spyware.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Gen-Z social media acronyms<\/strong><\/h2>\n\n<p>Being able to connect with Gen Zers on social media matters. This generation has\u00a0<a href=\"https:\/\/blog.hootsuite.com\/generation-z-statistics-social-marketers\/\" rel=\"nofollow noopener\" target=\"_blank\">a spending power of over $143 billion in the USA, value individualism, and put their money where their values are<\/a>. So, how do you market to them?<\/p>\n\n<p>Sometimes, to do that, you\u2019ve got to speak their language. Here are the social media abbreviations Gen Z is using right now.<\/p>\n\n<h3 class=\"wp-block-heading\">411: Information<\/h3>\n\n<h3 class=\"wp-block-heading\">If you\u2019ve got the 411, you know what\u2019s up.<\/h3>\n\n<h3 class=\"wp-block-heading\">AF: As F\u2013\u2013\u2013<\/h3>\n\n<p>An addition for emphasis, i.e. I\u2019m hungry AF.<\/p>\n\n<h3 class=\"wp-block-heading\">AFK: Away From Keyboard<\/h3>\n\n<p>Used to let others know there might be a bit of a delay in replying to their message because, well, you aren\u2019t at your keyboard right now or are currently offline.<\/p>\n\n<h3 class=\"wp-block-heading\">BAE: Before Anyone Else<\/h3>\n\n<p>Affectionate term for someone\u2019s boyfriend, girlfriend, or crush.<\/p>\n\n<h3 class=\"wp-block-heading\">BC: Because<\/h3>\n\n<p>\u2018Cause BC is just easier.<\/p>\n\n<h3 class=\"wp-block-heading\">BFF: Best Friends Forever<\/h3>\n\n<p>An acronym that shows someone is a really, really close friend. Like, the best.<\/p>\n\n<h3 class=\"wp-block-heading\">FFS: For F\u2013\u2013\u2013\u2018s Sake<\/h3>\n\n<p>Just total exasperation.<\/p>\n\n<h3 class=\"wp-block-heading\">FML: F\u2013\u2013\u2013 My Life<\/h3>\n\n<p>Often used before or after an unfortunate anecdote.<\/p>\n\n<h3 class=\"wp-block-heading\">FWIW: For What It\u2019s Worth<\/h3>\n\n<p>A way to chip in one\u2019s two cents.<\/p>\n\n<h3 class=\"wp-block-heading\">GOAT: Greatest Of All Time<\/h3>\n\n<p>This social media acronym recognizes the very best in their field. Not everyone gets to be a GOAT. For example, Simone Biles is the gymnastics GOAT.<\/p>\n\n<h3 class=\"wp-block-heading\">HMU: Hit Me Up<\/h3>\n\n<p>Call me, get in touch, slide into my DMs, etc.<\/p>\n\n<h3 class=\"wp-block-heading\">IDK: I Don\u2019t Know<\/h3>\n\n<p>If you don\u2019t know what this means, IDK how to help you.<\/p>\n\n<h3 class=\"wp-block-heading\">ILY: I Love You<\/h3>\n\n<p>Sometimes also written as ILU. Also acceptable are hearts and blow-kiss emojis.<\/p>\n\n<h3 class=\"wp-block-heading\">ISO: In Search Of<\/h3>\n\n<p>Often used in forums and groups where things are solicited, sold, or exchanged.<\/p>\n\n<h3 class=\"wp-block-heading\">JK: Just Kidding<\/h3>\n\n<p>A helpful add-on for when the joke\u2019s not obvious.<\/p>\n\n<h3 class=\"wp-block-heading\">JTM: Just the Messenger<\/h3>\n\n<p>Shorthand to indicate that you\u2019re not the source of the info you\u2019re sharing. Often used in groups and message boards.<\/p>\n\n<h3 class=\"wp-block-heading\">KK: Okay<\/h3>\n\n<p>A way of saying, \u201ccool\u201d or \u201call good\u201d or \u201cI got it.\u201d But when you type KK, you\u2019re showing that you\u2019re chill about that decision. You\u2019re casual.<\/p>\n\n<h3 class=\"wp-block-heading\">LOL: Laughing Out Loud<\/h3>\n\n<p>Because we can\u2019t hear your laughter on the Internet.<\/p>\n\n<h3 class=\"wp-block-heading\">LMAO: Laughing My A\u2013\u2013 Off<\/h3>\n\n<p>For when laughing normally doesn\u2019t cut it. Or when something is\u00a0<em>really\u00a0<\/em>funny.<\/p>\n\n<h3 class=\"wp-block-heading\">MRW: My Reaction When<\/h3>\n\n<p>A social media acronym that\u2019s most often paired with an image or GIF to show how you\u2019re feeling about something.<\/p>\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/giphy.com\/gifs\/march-entertain-dime-DXJ1bpDaGi77y\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/media4.giphy.com\/media\/DXJ1bpDaGi77y\/giphy.gif\" alt=\"Kids March GIF - Find &amp; Share on GIPHY\" \/><\/a><\/figure>\n\n<h3 class=\"wp-block-heading\">NVM: Nevermind<\/h3>\n\n<p>Just, forget about it.<\/p>\n\n<h3 class=\"wp-block-heading\">NYT: Name Your Trade<\/h3>\n\n<p>Used in groups and forums where exchanges are made. Has misled many to assume The New York Times is in very high demand.<\/p>\n\n<h3 class=\"wp-block-heading\">Obvs: Obviously<\/h3>\n\n<p>Obvs goes without saying.<\/p>\n\n<h3 class=\"wp-block-heading\">OH: Overheard<\/h3>\n\n<p>Precedes a direct quote or paraphrase picked up from eavesdropping.<\/p>\n\n<h3 class=\"wp-block-heading\">OMG: Oh My God<\/h3>\n\n<p>Or \u201cOh My Goodness\u201d also works.<\/p>\n\n<h3 class=\"wp-block-heading\">OMW: On My Way<\/h3>\n\n<p>Means someone is coming IRL.<\/p>\n\n<h3 class=\"wp-block-heading\">Pls: Please<\/h3>\n\n<p>Please, sans vowels.<\/p>\n\n<h3 class=\"wp-block-heading\">PSA: Public Service Announcement<\/h3>\n\n<p>A way to broadcast a message considered valuable to the general public.<\/p>\n\n<h3 class=\"wp-block-heading\">RN: Right Now<\/h3>\n\n<p>A real-time mood, i.e. \u201cSo hungry RN.\u201d You can also ask someone WYD RN? (Translation: What are you doing right now?)<\/p>\n\n<h3 class=\"wp-block-heading\">ROFL: Rolling On The Floor Laughing<\/h3>\n\n<p>A full degree above LMAO.<\/p>\n\n<h3 class=\"wp-block-heading\">SRSLY: Seriously<\/h3>\n\n<p>For serious incredulity.<\/p>\n\n<h3 class=\"wp-block-heading\">TIL: Today I Learned<\/h3>\n\n<p>An opening for sharing a new bit of knowledge, derived from a Reddit forum of the same name.<\/p>\n\n<h3 class=\"wp-block-heading\">TMI: Too Much Information<\/h3>\n\n<p>Used before providing too much information (i.e. \u201cthis may be TMI, but\u2026\u201d). Or to tell someone they have: \u201cThat\u2019s gross! TMI!\u201d<\/p>\n\n<h3 class=\"wp-block-heading\">TTKU: Try To Keep Up<\/h3>\n\n<p>Often used in a sassy way to call someone out when they\u2019re not quite fast enough to understand a joke or a fact.<\/p>\n\n<h3 class=\"wp-block-heading\">TY: Thank You<\/h3>\n\n<p>Or thx.<\/p>\n\n<h3 class=\"wp-block-heading\">WBU: What About You<\/h3>\n\n<p>\u201cI\u2019m doing great, WBU?\u201d<\/p>\n\n<h3 class=\"wp-block-heading\">WDYM: What Do You Mean<\/h3>\n\n<p>An abbreviation to show you don\u2019t totally get what\u2019s going on right now. You need someone to clarify for you.<\/p>\n\n<h3 class=\"wp-block-heading\">WTF: What The F\u2013\u2013\u2013<\/h3>\n\n<p>Seriously, WTF.<\/p>\n\n<h3 class=\"wp-block-heading\">YOLO: You Only Live Once<\/h3>\n\n<p>Only a few years ago, YOLO was used a lot to show that you\u2019re living your best life. Now, in true Gen Z style, it\u2019s mostly used in an ironic way.<\/p>\n\n<h3 class=\"wp-block-heading\">YW: You\u2019re Welcome<\/h3>\n\n<p>Don\u2019t mention it, using only as many letters as necessary.<\/p>\n\n<p>The social media managers out there know that social media acronyms is basically another language. (Especially when you add in all those\u00a0<a href=\"https:\/\/blog.hootsuite.com\/social-media-glossary-definitions\/\" rel=\"nofollow noopener\" target=\"_blank\">social media definitions<\/a>\u00a0you need to know too!)<\/p>\n\n<p>But it isn\u2019t one that\u2019s hard to master. In fact, you can consider this list your English-to-social media abbreviation cheat sheet. Bookmarked alongside our\u00a0<a href=\"https:\/\/blog.hootsuite.com\/social-media-glossary-definitions\/\" rel=\"nofollow noopener\" target=\"_blank\">Social Media Dictionary<\/a>, you\u2019ll be fluent in no time.<\/p>\n\n<p>Source: https:\/\/blog.hootsuite.com\/social-media-acronyms-marketers-know\/<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our comprehensive list of the latest social media acronyms will help you become fluent in internet language and keep you in the know.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":6894,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","post_emotion_main_smile","post_emotion_smile","post_emotion_cool"],"_links":{"self":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts\/6889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/comments?post=6889"}],"version-history":[{"count":9,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts\/6889\/revisions"}],"predecessor-version":[{"id":9391,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts\/6889\/revisions\/9391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/media\/6894"}],"wp:attachment":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/media?parent=6889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/categories?post=6889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/tags?post=6889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}