{"id":7933,"date":"2021-05-19T10:11:00","date_gmt":"2021-05-19T07:11:00","guid":{"rendered":"https:\/\/www.evenzia.com\/?p=7933"},"modified":"2023-08-08T13:42:56","modified_gmt":"2023-08-08T10:42:56","slug":"all-the-social-media-apps-you-should-know-in-2021","status":"publish","type":"post","link":"https:\/\/www.evenzia.com\/fr\/all-the-social-media-apps-you-should-know-in-2021\/","title":{"rendered":"All the Social Media Apps You Should Know in 2021"},"content":{"rendered":"\t\t
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Which social media apps do you need to know about in 2021? Here’s a list of the top sites in terms of size and value.<\/strong><\/p>\n\n

If you\u2019re creating a\u00a0social media marketing strategy<\/a>\u00a0and need to figure out what each social network can do to help you\u00a0reach your target audience<\/a>, read on. This is a complete overview of 20 of the biggest and most popular social media apps in the world.<\/p>\n\n

A note about sources in this article: Monthly active user numbers are from\u00a0Statista<\/a>\u00a0and Hootsuite\u2019s\u00a0Digital 2021 April Update<\/a>, but also confirmed and updated with the platforms themselves, as necessary.<\/p>\n\n

And so, we present to you, in order from largest to smallest (but certainly not in order of hype or value), all the social media sites.<\/p>\n\n

\u00a0<\/p>\n\n

All the social media apps you should know in 2021<\/h2>\n\n
\"Facebook<\/a><\/figure>\n\n

Facebook<\/h2>\n\n

Monthly active users:\u00a02.8 billion<\/a><\/p>\n\n

Facebook is not only the world\u2019s largest social network, it\u2019s also the most developed channel for organic and paid social marketing. 18.2% of adults in the US\u00a0made a purchase<\/a>\u00a0through Facebook last year.<\/p>\n\n

People use Facebook to keep up with friends, family, and news using various forms of shared content (everything from written updates to\u00a0live video<\/a>\u00a0and ephemeral\u00a0Facebook Stories<\/a>.)<\/p>\n\n

Brands who maintain a presence on the platform might use\u00a0organic content for brand awareness<\/a>, and\/or relationship nurturing through\u00a0social customer service<\/a>. Marketers can also tap Facebook\u2019s user data to reach new customers with\u00a0relevant advertising<\/a>.<\/p>\n\n

Most recently, Facebook is prioritizing e-commerce shopping via\u00a0Facebook Shops<\/a>.<\/p>\n\n

\"Ink<\/a><\/figure>\n\n

Source:\u00a0<\/em>Ink Meets Paper<\/em><\/a><\/p>\n\n

Want more detail? Our complete introduction to\u00a0Facebook marketing is over here<\/a>.<\/p>\n\n

\"YouTube<\/a><\/figure>\n\n

YouTube<\/h2>\n\n

Monthly active users:\u00a02.29 billion<\/a><\/p>\n\n

YouTube isn\u2019t always thought of as one of the world\u2019s social media apps. You could just as easily call it a video platform, or the world\u2019s second-largest search engine.<\/p>\n\n

For established brands with big-gun marketing agencies,\u00a0YouTube ads<\/a>\u00a0running before or in the middle of original videos aren\u2019t a huge stretch from what you\u2019d run on TV. Meanwhile, for\u00a0brands building their own youTube channe<\/a>l by posting original videos, it\u2019s important to play nice with the\u00a0YouTube algorithm<\/a>, which takes some combination of skill, strategy, budget, and luck. But there is potential pay-off there, too:\u00a070% of viewers have bought from a brand<\/a>\u00a0after seeing it on YouTube.<\/p>\n\n

In short, because YouTube is video (usually long-form video) the barrier to entry is a little bit higher for DIY marketers, who will benefit from time, money, and talent (or preferably all three).<\/p>\n\n

Learn more about what it takes to\u00a0succeed on YouTube<\/a>\u00a0in our\u00a0intro to YouTube marketing<\/a>.<\/p>\n\n

\"WhatsApp<\/a><\/figure>\n\n

WhatsApp<\/h2>\n\n

Monthly active users:\u00a02.0 billion<\/a><\/p>\n\n

WhatsApp is the #3 social app on the list by user base, but it\u2019s the #1 messaging app in the world. In fact, it was recently\u00a0voted to be the world\u2019s favourite social media app<\/a>\u00a0(though the survey excluded users in China.)<\/p>\n\n

\"April<\/a><\/figure>\n\n

Source:\u00a0<\/em>Digital 2021 April Global Statshot Report<\/em><\/a><\/p>\n\n

This might be news to a lot of North Americans, but WhatsApp is one of the world\u2019s foremost social media apps.<\/p>\n\n

Facebook purchased WhatsApp in 2014 for $19 billion, and it has remained, more or less, a straight-up messaging and calling app. (And ad-free, unlike Facebook Messenger.)<\/p>\n\n

Every day, 175 million users in 180 countries message one of the 50 million businesses on WhatsApp.<\/p>\n\n

For those businesses, WhatsApp\u2019s most appealing functions include streamlining\u00a0customer service conversations<\/a>\u00a0and showcasing products in a catalog (essentially a digital storefront akin to Facebook Shop, though users must still leave the app to make purchases).<\/p>\n\n

However,\u00a0Facebook recently announced<\/a>\u00a0that brands using\u00a0WhatsApp Business App<\/a>\u00a0will be able to more easily create Facebook and Instagram ads that allow users to \u201cclick to WhatsApp\u201d in order to initiate conversations on the app.<\/p>\n\n

For brands whose customers are already on the app, using\u00a0WhatsApp for business<\/a>\u00a0may well make sense.<\/p>\n\n

\"Facebook<\/a><\/figure>\n\n

Facebook Messenger<\/h2>\n\n

Monthly active users:\u00a01.3 billion<\/a><\/p>\n\n

Next up is Messenger: the\u00a0other<\/em>\u00a0private messaging app owned by Facebook. Part of Facebook\u2019s\u00a0ongoing strategy<\/a>\u00a0to prioritize private messaging, Facebook Messenger differs in a few key ways from WhatsApp:<\/p>\n\n