Not every social media holiday is worth celebrating, but if you find the holidays that fit your niche, you can increase your organic reach.<\/p>\n\n\n\n
Organic reach is pretty hard to find for brands in 2021, with the rare exception of social media holidays. When coupled with the right hashtag, these holidays provide businesses with an occasion to reach a like-minded crowd.<\/p>\n\n\n\n
Who makes social media holidays up?<\/p>\n\n\n\n
Some days are the byproducts of marketing campaigns. Some were declared by official organizations such as the United Nations. Others seem to have been manifested by the sheer absurdity of the Internet.<\/p>\n\n\n\n
Some days have multiple holidays, such as May 7, which happens to be National Beer Day in the United States and World Health Day. Some days are about serious issues, other days are National Just Because Day (August 27). Some are strictly social media holidays, while many are holidays off social media, too.<\/p>\n\n\n\n
Not every social media holiday is worth celebrating. Find the holidays that fit your niche.<\/p>\n\n\n\n
This approach increases the odds of connecting with people around shared values and interests rather than gimmicks.<\/p>\n\n\n\n
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Financial Wellness Month<\/p>\n\n\n\n
January 4: National Trivia Day #NationalTriviaDay<\/p>\n\n\n\n
January 15: National Hat Day #NationalHatDay<\/p>\n\n\n\n
January 15: National Bagel Day #NationalBagelDay<\/p>\n\n\n\n
January 17: Ditch Your Resolution Day #DitchYourResolutionDay<\/p>\n\n\n\n
January 25: Opposite Day #OppositeDAy<\/p>\n\n\n\n
Blue Monday: Third Monday of January<\/p>\n\n\n\n
Community Manager Appreciation Day #CMAD: Fourth Monday of January<\/p>\n\n\n\n
Black History Month (US)<\/p>\n\n\n\n
February 2: Groundhog Day<\/p>\n\n\n\n
February 8: Safer Internet Day<\/p>\n\n\n\n
February 9: National Pizza Day #NationalPizzaDay<\/p>\n\n\n\n
February 11: International Day of Women and Girls in Science #WomenInScience<\/p>\n\n\n\n
February 13: Galentine\u2019s Day<\/p>\n\n\n\n
February 17: #RandomActsOfKindnessDay<\/p>\n\n\n\n
February 21: Family Day (Canada, except Quebec)<\/p>\n\n\n\n
National Skip the Straw Day: Fourth Friday in February<\/p>\n\n\n\n
Women\u2019s History Month<\/p>\n\n\n\n
Endometriosis Awareness Month<\/p>\n\n\n\n