{"id":8004,"date":"2021-06-30T09:14:22","date_gmt":"2021-06-30T06:14:22","guid":{"rendered":"https:\/\/www.evenzia.com\/?p=8004"},"modified":"2023-07-26T15:04:34","modified_gmt":"2023-07-26T12:04:34","slug":"22-benefits-of-social-media-for-business","status":"publish","type":"post","link":"https:\/\/www.evenzia.com\/fr\/22-benefits-of-social-media-for-business\/","title":{"rendered":"22 Benefits of Social Media for Business"},"content":{"rendered":"\t\t
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Social media for business is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand.<\/p>\n\n

What are the benefits of using social media for business? Consider that there are now more than\u00a04.2 billion active social media<\/a>\u00a0users across the globe.<\/p>\n\n

If you\u2019re not taking advantage of social within your digital marketing strategy, you\u2019re missing out on a fast, inexpensive, and effective way to reach almost half the world\u2019s population.<\/p>\n\n

\"digital<\/a><\/figure>\n\n

Let\u2019s look at the many ways in which social media can help you connect with your target audience, engage with customers and grow your business.<\/p>\n\n

Benefits of social media for brand building<\/strong><\/h2>\n\n

1. Increase brand awareness<\/strong><\/h3>\n\n

With over half of the world\u2019s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers.<\/p>\n\n

Think people only connect with brands they already know on social media? Consider that\u00a083 percent of Instagram users<\/a>\u00a0say they discover new products on the platform.<\/p>\n\n

When Stillhouse Spirits ran a Facebook campaign to increase\u00a0brand awareness<\/a>\u00a0among outdoor enthusiasts, the company achieved a\u00a017-point lift in ad recall<\/a>.<\/p>\n\n

2. Humanize your brand<\/strong><\/h3>\n\n

The ability to create real human connections (a.k.a.\u00a0Meaningful Relationship Moments<\/a>) is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.<\/p>\n\n

Authenticity builds trust<\/a>. Trust, in turn,\u00a0builds marketing receptiveness and drives new business<\/a>. And social is the best place to get real!<\/p>\n\n

Show how you\u2019re\u00a0embracing your brand values<\/a>, how your product works in real life, and how you\u2019re putting the interests of your employees and customers first.<\/p>\n\n

3. Establish your brand as a thought leader<\/strong><\/h3>\n\n

The\u00a02021 Edelman Trust Barometer<\/a>\u00a0found that while there has been a recent swing towards distrust of government, NGOs and media, business is an institution with a 61 percent level of trust. People are looking to brands for insights and information\u2026 and there\u2019s no better place to share that than social media.<\/p>\n\n

No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader\u2014the go-to source for information on topics related to your niche.<\/p>\n\n

LinkedIn<\/a>\u2014particularly the LinkedIn Publishing Platform\u2014is a great network to focus on when aiming to establish your thought leadership.<\/p>\n\n

Hootsuite chairman and co-founder Ryan Holmes has\u00a0more than 1.7 million followers on LinkedIn<\/a>, where he shares his insights about social media and entrepreneurship.<\/p>\n\n

\"LinkedIn<\/a><\/figure>\n\n

4. Stay top of mind<\/strong><\/h3>\n\n

Seventy percent of social media users log into their accounts at least once per day, according to a 2021 study by\u00a0Pew Research Center<\/a>, and many people (49 percent!) admit to checking social multiple times per day.<\/p>\n\n

\"seven<\/a><\/figure>\n\n

Social media gives you the opportunity to connect with fans and followers every time they log in. Keep your social posts entertaining and informative, and your followers will be glad to see your new content in their feeds, keeping you top of mind so you\u2019re their first stop when they\u2019re ready to make a purchase.<\/p>\n\n

Of course, that doesn\u2019t mean you need to be glued to your accounts 24\/7. A scheduling tool like\u00a0Hootsuite can help you plan your social media content\u00a0<\/a>to post well in advance.<\/p>\n\n

Benefits of social media for growth<\/strong><\/h2>\n\n

5. Increase website traffic<\/strong><\/h3>\n\n

Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post. (You can even use\u00a0UTM tracking tags<\/a>\u00a0to collect data on your click-throughs!)<\/p>\n\n

Participating in social chats can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your website. (Though make sure to go beyond self-promotion to offer real value!)<\/p>\n\n

Include your website address in all of your social media profiles so that people who want to learn more about you can do so with one easy click.<\/p>\n\n

6. Generate leads<\/strong><\/h3>\n\n

Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products.\u00a0Lead generation<\/a>\u00a0is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.<\/p>\n\n

For example, McCarthy and Stone used\u00a0Facebook lead ads<\/a>\u00a0that allowed people interested in learning more about their real estate projects to learn more about the properties, with just a couple of taps.<\/p>\n\n

The\u00a0ads wound up producing 4.3 times more sales leads<\/a>\u00a0than the year before, at a cost 2 times lower than more traditional digital prospecting campaigns with real estate ads.<\/p>\n\n

\"McCarthy<\/a><\/figure>\n\n

7. Boost sales<\/strong><\/h3>\n\n

Your social accounts are a critical part of your\u00a0sales funnel<\/a>\u2014the process through which a new contact becomes a customer. (Lingo alert: this is called\u00a0social selling<\/a>!)<\/p>\n\n

As the number of people using social media continues to grow and social sales tools evolve,\u00a0social networks will become increasingly important<\/a>\u00a0for product search and ecommerce. The time is right to align your social marketing efforts with sales goals.<\/p>\n\n


Take\u00a0<\/em>Hootsuite Academy\u2019s Social Selling Course<\/em><\/a>\u00a0and learn how to find leads and drive sales with social media.<\/em><\/p>\n\n

8. Partner with influencers<\/strong><\/h3>\n\n

Recommendations from friends and family<\/a>\u00a0play a huge role in consumer decisions, as do reviews. When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up for more sales.<\/p>\n\n

One key way to drive social word of mouth is to\u00a0partner with influencers<\/a>\u2014people who have a large following on social media and can draw the attention of that following to your brand.<\/p>\n\n

Lingerie brand Adore Me partnered with influencers for a series of unboxing videos on Instagram, and saw a huge bump from content that was showcased directly in the influencers\u2019 accounts. This included a doubled click-through rate and a\u00a0seven percent higher sales conversion rate<\/a>.<\/p>\n\n

\"lingerie<\/a><\/figure>\n\n

Benefits of social media for content creation and distribution<\/strong><\/h2>\n\n

9. Promote content<\/strong><\/h3>\n\n

Promoting your content<\/a>\u00a0on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience.<\/p>\n\n

To maximize the benefits of social media for business, make sure to have a\u00a0content marketing plan\u00a0in place, too.<\/p>\n\n

10. Go viral<\/strong><\/h3>\n\n

As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences\u2014their friends and followers. Going viral takes this concept one step further.<\/p>\n\n

As people share your content with their networks, and their networks follow suit, your content spreads across the internet, potentially getting thousands or even millions of shares.<\/p>\n\n

This exposure is especially beneficial because, in a world where there is far more content than any one person could ever consume, a friend\u2019s social share acts as a kind of pre-screening.<\/p>\n\n

Going viral<\/a>\u00a0is no easy task, of course, but without social media, it would be next to impossible.<\/p>\n\n

Being on social media also means that your fans can\u00a0help\u00a0<\/em>you with this goal\u2026 like when one TikTok user created choreography for Grammarly\u2019s Youtube ad audio and sparked a trend of 100,000-plus users doing the same.<\/p>\n\n

11. Source content<\/strong><\/h3>\n\n

There are two key ways businesses can source content on social media:<\/p>\n\n

    \n
  1. Source ideas:<\/strong>\u00a0Ask your followers what they want, or engage in\u00a0social listening<\/a>, to come up with ideas for content you can create yourself. Put simply: Give people what they\u2019re asking for. It\u2019s a sure way to create content that people will want to read and share.<\/li>\n
  2. Source material for posts:<\/strong>\u00a0Create a\u00a0contest<\/a>\u00a0or use a hashtag to source\u00a0user-generated content<\/a>\u00a0(UGC) you can share. Getting your followers involved can build excitement about your brand, while also providing you with a library of social posts to share over time.<\/li>\n<\/ol>\n\n

    Canadian meal-kit subscription service\u00a0GoodFood<\/a>\u00a0regularly feature members\u2019 own home-cooked meals in their Instagram feed, encouraging followers to share their photos by using the hashtag #GoodfoodieMoment.<\/p>\n\n

    Benefits of social media for communication<\/strong><\/h2>\n\n

    12. Reputation management<\/strong><\/h3>\n\n

    Your customers are already talking about you on social media, whether or not you\u2019re there to respond. If you and your team are on the ball, you can pick up on important social posts about your brand to highlight the positive and address the negative\u00a0before it turns into a major issue<\/a>.<\/p>\n\n

    Is someone saying something about your business that\u2019s not true? Be sure to share your side of the story in a polite, professional way. Someone singing your praises? Send them plenty of thanks and draw attention to their kind words.<\/p>\n\n

    13. Crisis communication<\/strong><\/h3>\n\n

    Does your company have\u00a0a plan in place for dealing with a crisis<\/a>? While small businesses may not have a crisis blow up to the same sort of scale as, say, an issue with Starbucks, a smaller number of shares can have a devastating impact within a tight-knit community or niche.<\/p>\n\n

    Silence is not an option when it comes to responding to crises on social media. Maintaining well-run and managed social accounts and having a plan in place can help make sure you\u2019re present and ready to engage if the worst occurs.<\/p>\n\n

    14. Customer and audience engagement<\/strong><\/h3>\n\n

    Social networks allow you to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street.<\/p>\n\n

    If you want customers and followers to be engaged, you have to be engaged yourself. Stay active and respond to comments and questions on your own social media posts in a way that\u2019s appropriate to your brand.<\/p>\n\n

    You can also use\u00a0social media monitoring<\/a>\u00a0to keep an eye on what people are saying across the social web.\u00a0Burger King<\/a>\u00a0doesn\u2019t just tweet, it responds to others who are mentioning BK, too.<\/p>\n\n

    15. Customer service and customer support<\/strong><\/h3>\n\n

    People\u00a0expect brands to be available on social media<\/a>\u00a0and seek out their social accounts for customer service \u2014 and beyond that, about half of social media users\u00a0expect a response from brands<\/a>\u00a0on social media within three hours.<\/p>\n\n

    Social customer care can go hand in hand with more traditional customer service if you have the right tools. A customer service platform like\u00a0Sparkcentral by Hootsuite<\/a>\u00a0can help you handle incoming messages across social media, email, text messages and live chat.<\/p>\n\n

    Benefits of social media for gaining insights<\/strong><\/h2>\n\n

    16. Learn more about your customers<\/strong><\/h3>\n\n

    Social media generates a huge amount of data about your customers in real-time. You can use that information to make smarter business decisions.<\/p>\n\n

    All of the major social networks offer analytics that provide demographic information about the people interacting with your account. This can help you tailor your social media marketing strategy to better speak to your real audience.<\/p>\n\n

    \"Facebook<\/a><\/figure>\n\n

    We\u2019ve created extensive guides on how to use analytics in\u00a0Facebook<\/a>,\u00a0Instagram<\/a>,\u00a0Twitter<\/a>,\u00a0LinkedIn<\/a>,\u00a0TikTok<\/a>,\u00a0Snapchat<\/a>, and\u00a0Pinterest<\/a>, so there\u2019s no excuse to remain in the dark about your customers and social followers.<\/p>\n\n

    17. Gauge sentiment around your brand<\/strong><\/h3>\n\n

    We mentioned social media monitoring above as an important element of audience engagement. But it\u2019s also a key source of intelligence about your brand itself. While it\u2019s important to know how\u00a0much<\/em>\u00a0people are talking about you online, it\u2019s also important to know what they\u2019re actually saying \u2014 and feeling \u2014 about your brand.<\/p>\n\n

    Lots of mentions\u00a0could\u00a0<\/em>be a good thing\u2026 but if you\u2019re getting lots of mentions with a negative sentiment, you need to do some quick thinking to figure out what\u2019s gone wrong and address the problem.<\/p>\n\n

    Using social media for your business allows you to stay on top of\u00a0sentiment analysis<\/a>\u00a0so you can protect your brand reputation.<\/p>\n\n

    18. Keep an eye on the competition<\/strong><\/h3>\n\n

    It\u2019s also important to know what people are saying about your competitors.<\/p>\n\n

    For example, tracking mentions of your competitors might reveal pain points with their products or services that you could reach out to address, winning new customers in the process.<\/p>\n\n

    Monitoring the competition on social media also means you\u2019ll be aware when your competitors launch new products, run promotions and release new reports or data.<\/p>\n\n

    19. Stay on top of industry news<\/strong><\/h3>\n\n

    In the online world, things move fast\u2014and you can\u2019t afford to be left behind. Keeping a virtual ear to the ground through\u00a0social listening<\/a>\u00a0is a way to stay informed about upcoming changes to your industry that could affect the way you do business.<\/p>\n\n

    Benefits of social media for advertising<\/strong><\/h2>\n\n

    20. Targeted advertising<\/strong><\/h3>\n\n

    Social ads<\/a>\u00a0are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so you can reach the right audience and make the most of your budget.<\/p>\n\n

    Savvy marketers have embraced this key benefit of social media for business: by 2022, advertisers are expected to\u00a0spend over $56 billion<\/a>\u00a0on promoting products over social.<\/p>\n\n

    Verb energy bars<\/a>, for instance, created a campaign that reached across all of Facebook\u2019s apps and services to a custom audience of U.S. adults.<\/p>\n\n

    \"Verb<\/a><\/figure>\n\n

    With ad targeting options including\u00a0demographic information<\/a>, geography, language, and even online behaviors, you can craft specific messages that best speak to different groups of potential customers, and only pay for the exact viewers you want to reach.<\/p>\n\n

    21. Retargeting<\/strong><\/h3>\n\n

    Nearly\u00a070 percent of online shopping carts<\/a>\u00a0are abandoned.<\/p>\n\n

    \"online<\/a><\/figure>\n\n

    People who have abandoned products in a shopping cart are prime potential customers. They have already found your website, browsed your products, and made a decision about what they might want. People abandon shopping carts\u00a0for many reasons<\/a>, but someone who has expressed this degree of interest in your company should not be ignored.<\/p>\n\n

    Using tracking tools like the\u00a0Facebook pixel<\/a>, you can show these potential customers social media ads for the exact products they have browsed on your website or placed in the shopping cart.<\/p>\n\n

    Benefits of social media for proving ROI<\/strong><\/h2>\n\n

    22. Reporting and analytics<\/strong><\/h3>\n\n

    It is always a challenge for marketers to\u00a0prove return on investment<\/a>. But with social media tracking and analytics tools, you can see the full impact of your social media activities, from follows to engagements right through to purchases.<\/p>\n\n

    Tools like\u00a0Google Analytics<\/a>\u00a0and\u00a0Hootsuite Impact<\/a>\u00a0track website traffic generated from social media, conversions, email sign-ups, and ROI for both organic and paid social media campaigns.<\/p>\n\n

    UTM parameters<\/a>\u00a0are another great tracking tool that will help you see which social networks are providing the most benefits for your business.<\/p>\n\n

    Source: https:\/\/blog.hootsuite.com\/social-media-for-business\/<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Social media for business is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand.…<\/p>\n","protected":false},"author":1,"featured_media":8007,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts\/8004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/comments?post=8004"}],"version-history":[{"count":4,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts\/8004\/revisions"}],"predecessor-version":[{"id":8385,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts\/8004\/revisions\/8385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/media\/8007"}],"wp:attachment":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/media?parent=8004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/categories?post=8004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/tags?post=8004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}