To make ads that lead to conversions, it pays to plan your Instagram ad design strategy before you pull the trigger on an ad buy.<\/p>\n\n\n\n
Learn the essentials of great Instagram ad design, and how to make your dream ad a reality.<\/p>\n\n\n\n
There are more ways than ever to place an ad on Instagram, but sometimes advertising on social media can feel like yelling into a void. To make ads that lead to conversions and generate engagement, it pays to plan your Instagram ad design strategy before you pull the trigger on an ad buy.<\/p>\n\n\n\n
With these 11 design tips, you\u2019ll learn how to make Instagram ads<\/a> that get noticed by your target audience<\/a>. You can also take advantage of free templates to streamline your design process.<\/p>\n\n\n\n A smartphone screen doesn\u2019t provide a lot of space for your advertising masterpiece. When it comes to getting users\u2019 attention, a minimalist approach is usually the most effective.<\/p>\n\n\n\n Try paring your ads down to as few visual elements as possible. Great ads can be nothing more than an image of your product with some simple text, or even just text on a contrasting background!<\/p>\n\n\n\n Source: <\/em>Instagram (@risedesk.io)<\/em><\/a><\/p>\n\n\n\n This Risedesk ad has an image that says everything it needs to with only two parts: an image of the product and a short value proposition. Most of us can only dream of having a desk as uncluttered as the one in this ad, but that doesn\u2019t mean we can\u2019t give our audience an ad that\u2019s as clean and well organized as the desk we aspire to.<\/p>\n\n\n\n Bright, contrasting colors attract attention, and when it comes to designing a great Instagram ad, attention is the name of the game.<\/p>\n\n\n\n When you use colors, you make it easy for users to pick out the important elements of your ad at a glance. A bright color scheme can also provoke positive feelings in connection to your company.<\/p>\n\n\n\n Source: <\/em>Instagram (@colorfulstandard)<\/em><\/a><\/p>\n\n\n\n Colorful Standard shows that the product itself doesn\u2019t have to be full of saturated color to create an eye-catching palette. Although the socks are pale, the background adds brightness and provides contrast at the same time.<\/p>\n\n\n\n If you\u2019re not sure where to start, you can use a color wheel<\/a> when making your design. Try pairing colors from opposite sides of the wheel for the most visual contrast.<\/p>\n\n\n\n As much as we may love a compelling mystery, that doesn\u2019t mean you should make your audience play whodunnit to figure out what you\u2019re selling.<\/p>\n\n\n\n Instagram users will only take a second or two to decide whether to scroll past your ad or stop and look. Don\u2019t let them wonder what your product is.<\/p>\n\n\n\n Make your product the center of attention in your ad. You can do this with the product\u2019s color, size, or visual placement, for example. No matter how you do it, make it clear what you\u2019re offering your customers.<\/p>\n\n\n\n Source: <\/em>Instagram (@truly)<\/em><\/a><\/p>\n\n\n\n This video ad by Truly starts with a well-framed shot of their product. Even though the ad includes plenty of dynamic movement, we know right away what\u2019s being promoted, which brings us to the next tip\u2026<\/p>\n\n\n\n A burst of movement at the beginning of your video ad will help it get noticed. This is especially important for ads that appear in the Instagram feed or the Explore page, since these have limited time to grab users\u2019 attention before they scroll past.<\/p>\n\n\n\n More than any other format, engaging video ads<\/a> give you the opportunity to tell a story that your customers connect to. Don\u2019t pass up this chance by shooting static videos!<\/p>\n\n\n\n Video, Collection, and Carousel ads<\/a> all allow you to show more than one product, or multiple aspects of a single product. This is a chance to really show off what you have to offer to your customers.<\/p>\n\n\n\n A good ad will have variety, but it will also have a coherent message that ties everything together. Your customers are much less likely to engage with a jumble of random elements.<\/p>\n\n\n\n Source: <\/em>Instagram (@ruesaintpatrick)<\/em><\/a><\/p>\n\n\n\n In this example, Rue Saint Patrick takes a minimalist approach to its Carousel ad. The use of a single style of shirt keeps the message focused while at the same time providing the user with an interactive experience that imitates browsing an online store inside the ad.<\/p>\n\n\n\n Your ads\u2019 visuals are the most important part of their design, but this doesn\u2019t mean that they\u2019re the only important part. And like the visuals, when it comes to text, less is usually more.<\/p>\n\n\n\n Keep your message short and to the point.<\/p>\n\n\n\n Wordy copy can clutter up your ad, making your audience work harder to understand the message you\u2019re trying to convey. And no one wants to have to work when they\u2019re scrolling through their Instagram feed.<\/p>\n\n\n\n The text you do include should be in a large, easy-to-read font. The majority of your audience will be glancing at your ad on a small screen.<\/p>\n\n\n\n Make it as easy as possible for them to get your message.<\/p>\n\n\n\n Source: Instagram (@headspace)<\/em><\/a><\/p>\n\n\n\n The text in this Headspace ad does everything it needs to and more. The placement of the text is integrated into the ad\u2019s overall design, with the well-proportioned text block almost basking in the sun\u2019s warmth.<\/p>\n\n\n\n Bonus: Download a free checklist<\/strong> that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.Get the free guide right now!<\/a><\/p>\n\n\n\n What\u2019s more, the shapes of the geometric sans-serif font echo the simple shapes of the eyes and mouth in the accompanying illustration.<\/p>\n\n\n\n Any single ad you make will disappear quickly, but having a consistent visual identity that connects all your ads will help your company stick in users\u2019 heads.<\/p>\n\n\n\n Source: <\/em>Instagram (@kritikhq)<\/em><\/a><\/p>\n\n\n\n The ads in this example aren\u2019t identical, but they share key elements that make their style recognizable. Kritik creates a through-line in their social media presence with the color scheme and text formatting, as well as with the use of triangles.<\/p>\n\n\n\n If this seems like a lot to keep track of, there are plenty of tools to show you how to design an Instagram ad with your company\u2019s own distinctive style. One way is to use templates, which we\u2019ll cover later in this article.<\/p>\n\n\n\n Your Instagram ad isn\u2019t just a photo or video. A creative caption<\/a> is also part of the experience you\u2019re presenting to your audience. Give it the same voice as the rest of your ad.<\/p>\n\n\n\n And for ads with a playful tone, using emoji in the caption can add visual interest and an element of fun.<\/p>\n\n\n\n Like any text in your ad, be sure to keep it short. The most important part should be visible without clicking more<\/em>.<\/p>\n\n\n\n Source: <\/em>Instagram (@angusreidforum)<\/em><\/a><\/p>\n\n\n\n Angus Reid accomplishes a lot with this short caption: It directly addresses the viewer and gives them a reason to engage.<\/p>\n\n\n\n And most importantly, it does this without making the user click more<\/em>.<\/p>\n\n\n\n On Instagram, silent movies<\/a> are still more popular than talkies. Almost 99% of Instagram users<\/a> will see your ad on a mobile device, which means most people will watch your videos with the sound off. Video ads should say what they have to say even when they\u2019re muted.<\/p>\n\n\n\n If the sound is important to your video, consider adding closed captions. This makes it more friendly to sound-off browsing and more accessible to people with hearing impairments.<\/p>\n\n\n\n Starting with the principles of strong ad design is great, but nothing beats practical knowledge about what gets your target audience to stop and pay attention.<\/p>\n\n\n\n Once you have a few solid design ideas, you can use A\/B testing to discover which ones speak to your customers the most.<\/p>\n\n\n\n An A\/B test<\/a> is a way to find out which ads your audience responds to. It involves presenting different versions of the same ad to different people and tracking how often each version is engaged with. This gives you real-world data about which color scheme, caption, or call-to-action button, for example, is best for your advertising goals.<\/p>\n\n\n\n This may sound daunting, but there are a variety of tools for A\/B testing<\/a> that can help you with this process, including AdEspresso by Hootsuite<\/a>.<\/p>\n\n\n\n It\u2019s important to put thought into your Instagram ad designs, but don\u2019t fall prey to the lure of the perfect ad!<\/p>\n\n\n\n No matter how impressive your next creation is, if your audience sees the same thing over and over again, they\u2019ll start to experience ad fatigue and stop paying attention.<\/p>\n\n\n\n This is what makes ad templates so useful. Once you nail down your advertising look, you can reuse your templates to freshen up your social media presence with new ads whenever you need them.<\/p>\n\n\n\n Depending on the type of Instagram ad you\u2019re placing, there are different technical guidelines to follow when creating it.<\/p>\n\n\n\n When designing your ad, you\u2019ll need to consider its format (image, video, Carousel, or Collection) and where it will appear in the Instagram app (in feed, Stories, Explore space, or Reels)\u2014although not every format can be placed in every part of the app.<\/p>\n\n\n\n Knowing these guidelines will help you create striking ads wherever they appear. When in doubt, Facebook for Business<\/a> has the full details for both recommended and required guidelines.<\/p>\n\n\n\n You don\u2019t have to be a professional designer to make ads that stand out. Whether you\u2019re looking for a little inspiration or detailed guidance, there are many tools to help bring out your creativity!<\/p>\n\n\n\n Most offer free accounts in addition to paid ones with more advanced functions.<\/p>\n\n\n\n Source: https:\/\/blog.hootsuite.com\/instagram-ad-design\/<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" To make ads that lead to conversions, it pays to plan your Instagram ad design strategy before you pull the trigger on an…<\/p>\n","protected":false},"author":1,"featured_media":8031,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts\/8028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/comments?post=8028"}],"version-history":[{"count":5,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts\/8028\/revisions"}],"predecessor-version":[{"id":9377,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts\/8028\/revisions\/9377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/media\/8031"}],"wp:attachment":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/media?parent=8028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/categories?post=8028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/tags?post=8028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Use simple designs to stand out<\/strong><\/h3>\n\n\n\n
Bright colors attract eyeballs<\/strong><\/h3>\n\n\n\n
Keep your product front and center<\/strong><\/h3>\n\n\n\n
Make videos that move<\/strong><\/h3>\n\n\n\n
Show off your range<\/strong><\/h3>\n\n\n\n
Make your text pop<\/strong><\/h3>\n\n\n\n
Keep it consistent<\/strong><\/h3>\n\n\n\n
Put your captions to work<\/strong><\/h3>\n\n\n\n
Make videos that work without sound<\/strong><\/h3>\n\n\n\n
Refine your designs with A\/B testing<\/strong><\/h3>\n\n\n\n
Don\u2019t let the perfect ad get in the way of effective ads<\/strong><\/h3>\n\n\n\n
Instagram ad dimensions<\/strong><\/h2>\n\n\n\n
Instagram image ads<\/strong><\/h3>\n\n\n\n
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Instagram video ads<\/strong><\/h3>\n\n\n\n
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Instagram Carousel ads<\/strong><\/h3>\n\n\n\n
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Instagram Collection ads<\/strong><\/h3>\n\n\n\n
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Instagram ad design tools<\/strong><\/h2>\n\n\n\n
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