{"id":8097,"date":"2021-10-06T10:10:56","date_gmt":"2021-10-06T07:10:56","guid":{"rendered":"https:\/\/www.evenzia.com\/?p=8097"},"modified":"2021-10-06T10:10:58","modified_gmt":"2021-10-06T07:10:58","slug":"using-google-advanced-search-operators-for-your-link-building-strategy","status":"publish","type":"post","link":"https:\/\/www.evenzia.com\/fr\/using-google-advanced-search-operators-for-your-link-building-strategy\/","title":{"rendered":"Using Google Advanced Search Operators for Your Link Building Strategy"},"content":{"rendered":"\n<p>Whether you\u2019re a SEO professional or enthusiast, you can benefit from using Google\u2019s advanced search operators. Learning how to run an advanced search effectively can help you navigate Google search thoroughly and improve your link-building strategy.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-google-advanced-search\">What Is Google Advanced Search?<\/h2>\n\n\n\n<p>Google advanced search uses special search operators to narrow down your search results. You can use search operators to filter results by domain, specific phrase, or more.&nbsp;<\/p>\n\n\n\n<p>Whatever you\u2019re looking for, Google search operators can help you find it faster. Once you learn how they work, they\u2019re easy to use.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-run-an-advanced-search-on-google\">How to Run an Advanced Search On Google&nbsp;<\/h3>\n\n\n\n<p>To use the advanced search feature on Google, all you need to do is add a search operator in front of your usual search query.&nbsp;<\/p>\n\n\n\n<p>For example, if you want to read about the latest series of The Great British Bake Off but only want to see articles from BBC.com, you can use an operator to narrow down search results to only those that are relevant to your keyword (\u201cThe Great British Bake Off\u201d) and featured on your target site (\u201cbbc.com\u201d<\/p>\n\n\n\n<p>Here\u2019s what you\u2019d enter into Google:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/cdn-cgi\/image\/width=1010\/blog\/uploads\/media\/46\/70\/4670da6b966e39c8987f23b8047aac33\/9LHT0vi76om3efafvp1MDYdjF-lmTy6OIj4FgUNSh94A5OrrOvM_EKB1JOurA0Qz7iQ6_beKsZT79lnvg43LNKdlTtL1hDoaDvhzlbf9YqTd7n8shTyjJCM5Kirkqw%3Ds0.png\" alt=\"google advanced search\"\/><\/figure>\n\n\n\n<p>In this example, \u201csite:\u201d is the search operator. There are plenty of search operators you can use on Google.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-advanced-search-on-google-for-link-building\">How to Use Advanced Search On Google for Link Building<\/h2>\n\n\n\n<p>Google advanced search is often used by marketers to support content marketing, SEO, and competitor research goals. Though they\u2019re not generally used to boost link-building strategies, they should be!&nbsp;<\/p>\n\n\n\n<p>There are a number of advanced search operators that can help you build a link-building strategy or campaign.<\/p>\n\n\n\n<p>Google advanced search can:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Check the relevancy of a website&nbsp;<\/li><li>Find guest posts<\/li><li>Find resource lists<\/li><li>Find links to your website<\/li><li>Find internal linking opportunities<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1--check-the-relevancy-of-a-website\">1. Check the Relevancy of a Website<\/h3>\n\n\n\n<p>Ideally, your backlinks should come from a site that is in the same industry or about the same topic as yours. The more relevant the site is to yours, the more impact the backlink can have. Aim to vet sites before including them in your backlink strategy.&nbsp;<\/p>\n\n\n\n<p>Use the \u201csite:\u201d operator to search websites for relevant keywords and topics. To use this operator:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Type \u201csite:&nbsp;<a href=\"http:\/\/www.thedomain.com\/\" rel=\"nofollow noopener\" target=\"_blank\">www.prospectdomain.com<\/a>\u201d into Google search bar (use the domain of the target site.)&nbsp;<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/cdn-cgi\/image\/width=1010\/blog\/uploads\/media\/84\/45\/844592e544d5d5bfa56e44f661cd880e\/Xkl1groYJSlYuwWa4H_6h6uGMBd7j8M25JfidSpmm-IdV1pgvt0-XGHtJ8jtPnQ6livfi9ApM_gmxGBYyJdcIdEkJbYzkyVk7NX2eU95GLglz7TpvlDWg5ITsfv6NA%3Ds0.png\" alt=\"google advanced search\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Review the number of results.&nbsp;<\/li><li>Add your industry or topic after your query in the search bar (e.g. \u201csite:&nbsp;<a href=\"http:\/\/www.fender.com\/\" rel=\"nofollow noopener\" target=\"_blank\">www.fender.com<\/a>&nbsp;guitars\u201d)<\/li><li>Review the number of results now.&nbsp;<\/li><li>Calculate the ratio of the second number to the first number.&nbsp;<\/li><li>If the percentage is 60% or above, you may have a relevant prospect.<\/li><\/ol>\n\n\n\n<p>Although this is not a complete vetting process, it can help eliminate irrelevant sites. However, we still recommend that you thoroughly vet all of your link prospects with a&nbsp;<a href=\"https:\/\/www.semrush.com\/link_building\/\" rel=\"nofollow noopener\" target=\"_blank\">link-building tool.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2--find-guest-posts\">2. Find Guest Posts<\/h3>\n\n\n\n<p>Guest posts can still be a decent link-building strategy. You\u2019ll just need to ensure your post is relevant by finding websites with high domain authority that accept blog posts.&nbsp;<\/p>\n\n\n\n<p>You can find such websites using exact match operator (\u201c \u201d). You use this operator to only see \u201cexact match\u201d results that feature your target keyword or phrase.<\/p>\n\n\n\n<p>To use this operator:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Type your topic in \u201c \u201d into the search bar (e.g. \u201cguitars\u201d)<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/cdn-cgi\/image\/width=1010\/blog\/uploads\/media\/87\/79\/8779e34edabd8fe0d268134a7325b32a\/v1Xhxp9r1Vbdju7eL0HUf07ebUAI_Yi3VwJyemI0y2qWBsngB1UBWJftBqkJYgmJP9hs8iM9dHaEhE03F_IeqJGdIdTv1tMa0Q2R2_vzflDW4HsmDgh6Zl3J-PeGtQ%3Ds0.png\" alt=\"google advanced search\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Trial different commands next to your topic, like \u201cwrite for us\u201d become a contributor.&nbsp;<\/li><\/ol>\n\n\n\n<p>Using the exact match operator will only return results that include your query as it appears in your search bar.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3--find-resource-lists\">3. Find Resource Lists<\/h3>\n\n\n\n<p>A quick way to generate backlinks is to add your website to resource lists. Resource lists link to other websites that provide valuable resources and information to readers.&nbsp;<\/p>\n\n\n\n<p>To feature these websites in one of these lists, you\u2019ll need to be able to find a relevant resource list and contact the writer or website. You can find resource lists with the exact match search operator.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Type your topic into Google search bar in \u201c \u201d (e.g. \u201cguitars\u201d)<\/li><li>Use the \u201cinurl:\u201d operator to find pages that feature your keyword in their URLs. In this example, we use the search operator to find websites that have \u201cguitar\u201d and \u201cresources\u201d in their URLs:<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/cdn-cgi\/image\/width=1010\/blog\/uploads\/media\/de\/cc\/deccb43dd9a966ca4dceceaa9efd3cf2\/Screen%20Shot%202021-10-05%20at%204.07.22%20PM.png\" alt=\"google advanced search\"\/><\/figure>\n\n\n\n<p>From here you can reach out to the websites in your Google results to be added to their resource list. However, bear in mind that you will need to have a useful and relevant resource for this outreach to work.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4--find-competitor-links\">4. Find Competitor Links<\/h3>\n\n\n\n<p>Part of your backlink strategy should include monitoring your competitors\u2019 backlinks. Keeping an eye on your competitors can help you identify link opportunities for your own site and indicate where your competitors are focusing their link-building efforts.&nbsp;<\/p>\n\n\n\n<p>You can use the \u201clink:\u201d search operator to find your competitor\u2019s backlinks.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Type \u201clink:\u201d followed by your competitor\u2019s domain into Google search bar (e.g. \u201clink:&nbsp;<a href=\"http:\/\/www.gibson.com\/\" rel=\"nofollow noopener\" target=\"_blank\">www.gibson.com<\/a>\u201d)<\/li><li>Remove the homepage from your results by adding \u201c-gibson.com\u201d in the search bar (e.g. \u201clink:&nbsp;<a href=\"http:\/\/www.gibson.com\/\" rel=\"nofollow noopener\" target=\"_blank\">www.gibson.com<\/a>&nbsp;-gibson.com\u201d)<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/cdn-cgi\/image\/width=1010\/blog\/uploads\/media\/51\/60\/516085d4f6c53dbeed902ff98f9a5272\/OtQrBKWXkJfr8LN0sYs7GNSfJNZUmWJk6FXKfKRsH7yQ1wn3GoFO2qyN0_24ws-VQ7-vNnZAJzEt6WxuEi3TmvXJOiXg_GZ-lwNIUs3615vkWXN_sUrblmFWYBRh-Q%3Ds0.png\" alt=\"google advanced search\"\/><\/figure>\n\n\n\n<p>You may find that step 1 does not return relevant results. Step 2 is more useful because it will return all backlinks to every page on your competitor\u2019s site except the homepage.&nbsp;<\/p>\n\n\n\n<p>If you want a reliable view of all links on your competitor\u2019s site including the homepage, a third-party tool like the&nbsp;<a href=\"https:\/\/www.semrush.com\/analytics\/backlinks\/\" rel=\"nofollow noopener\" target=\"_blank\">Backlink Analytics tool<\/a>&nbsp;can identify all links to your competitor\u2019s site, including spam and toxic links.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5--find-internal-linking-opportunities\">5. Find internal linking opportunities<\/h3>\n\n\n\n<p>Internal links aren\u2019t necessarily part of a backlink strategy, but they are an important part of your overall link architecture. While you\u2019re earning quality backlinks, make sure your internal linking structure is solid to pass any \u201clink juice\u201d through your site.&nbsp;<\/p>\n\n\n\n<p>You can use Google advanced search to find ways to improve your internal linking by finding pages that mention the same topic.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Type the \u201csite:\u201d operator with a domain into the Google search bar (e.g. \u201csite:&nbsp;<a href=\"http:\/\/www.fender.com\/\" rel=\"nofollow noopener\" target=\"_blank\">www.fender.com<\/a>\u201d)<\/li><li>Add the \u201cintext:\u201d operator and a topic (e.g. \u201csite:&nbsp;<a href=\"http:\/\/www.fender.com\/\" rel=\"nofollow noopener\" target=\"_blank\">www.fender.com<\/a>&nbsp;intext: \u201cles paul junior\u201d)<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/cdn-cgi\/image\/width=1010\/blog\/uploads\/media\/24\/5b\/245bdafc35b77519afd3ca04ef4a5248\/tQ5iyhc0M9WrN9FwXDniBIOS641IzRgbLfxWOQeY_zJs1Nnpl0K8hoIhhZBM7fGB4RN18ZysIN08OzfY_tu4rkubpIoXBtV6aAJQlTUCVDwBr9oIudZxHf5BBgY02w%3Ds0.png\" alt=\"google advanced search\"\/><\/figure>\n\n\n\n<p>Google returns any pages on your site that mention your topic in its content. Link these pages together to increase your internal linking profile.<\/p>\n\n\n\n<p>Check the status of your internal links to ensure your linking profile stays intact. Site auditing tools can indicate the health of your internal linking structure and identify any links that need fixing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advanced-search-operators-in-the-link-building-tool\">Advanced Search Operators in the Link Building Tool<\/h2>\n\n\n\n<p>You can use Google\u2019s advanced search operators in&nbsp;<a href=\"https:\/\/www.semrush.com\/link_building\/\" rel=\"nofollow noopener\" target=\"_blank\">the Link Building tool<\/a>&nbsp;to generate better link-building prospects. The tool automatically suggests prospects based on the keywords, competitors, linking brand mentions or prospects you enter.<\/p>\n\n\n\n<p>To make your keyword-based link building more relevant, you can use advanced search operators in the tool\u2019s configuration process:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/cdn-cgi\/image\/width=1010\/blog\/uploads\/media\/2b\/12\/2b12ddc5f6893011b3ff702db0f427ef\/BgHBsorK_AnJuEHYd9n48nAbQtkKTFVS1YuTnrEycL7ENsuX_LOV9br36mFDGnkDrRhHK0NUFl3HxdUglI5WSSUpQSY8JbXF4hw0TckZC4j4DT7k_OA_SD9QVlIg-Q%3Ds0.png\" alt=\"google advanced search\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li>Open the<strong>&nbsp;Prospects<\/strong>&nbsp;tab in the Link Building tool.<\/li><li>Select&nbsp;<strong>Keywords,<\/strong>&nbsp;and click&nbsp;<strong>Add.<\/strong><\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/cdn-cgi\/image\/width=1010\/blog\/uploads\/media\/2f\/93\/2f93215f2648e51b4871ab0787416157\/kuSXklWIgZwo-mTaAreQpjy3mEzCAcBCcDY8sVnc4-xyjW3wyEtqx11iyZuZHepz7hKb4nnWTUAPYMGdnWfpvgjoWiNiK-swpGoxk2XGiEbl3imhTWG43vRHI8z3lw%3Ds0.png\" alt=\"google advanced search\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>The tool opens a modal window where you can view your existing keywords. You\u2019ll be able to edit these keywords or add new ones. Select the<strong>&nbsp;Advanced Search Query<\/strong>&nbsp;toggle to use search operators:<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/cdn-cgi\/image\/width=1010\/blog\/uploads\/media\/03\/7f\/037f6eec6c6f7748572d645426611802\/KSz4tZrrAkjMcBMKyvJZJi-o3X1K7jdRgh58jFbmSkcte6NkNka6DmpIIA8XLudwaypk7z01_HKGRjrzvzPdkzKA1z253BsABXdQV8nV5B4Yd9W5SH_OPecet0ntiA%3Ds0.png\" alt=\"google advanced search\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"summary\">Summary<\/h2>\n\n\n\n<p>Google advanced search operators can help you specify your searches so you always receive the most useful results. Try combining multiple search operators to narrow your search results even further.&nbsp;<\/p>\n\n\n\n<p>In the Link Building tool, you can use advanced search operators to modify your keywords and find better opportunities.\u00a0<\/p>\n\n\n\n<p>Source: https:\/\/www.semrush.com\/blog\/google-advanced-search\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re a SEO professional or enthusiast, you can benefit from using Google\u2019s advanced search operators. Learning how to run an advanced search&hellip;<\/p>\n","protected":false},"author":1,"featured_media":8098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts\/8097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/comments?post=8097"}],"version-history":[{"count":1,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts\/8097\/revisions"}],"predecessor-version":[{"id":8099,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts\/8097\/revisions\/8099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/media\/8098"}],"wp:attachment":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/media?parent=8097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/categories?post=8097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/tags?post=8097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}