{"id":8131,"date":"2021-11-17T11:09:12","date_gmt":"2021-11-17T08:09:12","guid":{"rendered":"https:\/\/www.evenzia.com\/?p=8131"},"modified":"2023-07-26T17:23:06","modified_gmt":"2023-07-26T14:23:06","slug":"why-getting-indexed-by-google-is-so-difficult","status":"publish","type":"post","link":"https:\/\/www.evenzia.com\/fr\/why-getting-indexed-by-google-is-so-difficult\/","title":{"rendered":"Why Getting Indexed by Google is so Difficult"},"content":{"rendered":"\t\t
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Every website relies on Google to some extent. It\u2019s simple: your pages get indexed by Google, which makes it possible for people to find you. That\u2019s the way things should go.<\/p>\n\n

However, that\u2019s not always the case.\u00a0Many pages\u00a0<\/strong>never get indexed by Google<\/strong><\/a>.<\/p>\n\n

If you work with a website, especially a large one, you\u2019ve probably noticed that not every page on your website gets indexed, and many pages wait for weeks before Google picks them up.<\/p>\n\n

Various factors contribute to this issue, and many of them are the same factors that are mentioned with regard to ranking \u2014 content quality and links are two examples. Sometimes, these factors are also very complex and technical. Modern websites that rely heavily on new web technologies have notoriously\u00a0suffered from indexing issues in the past<\/a>, and some still do.<\/p>\n\n

Many SEOs still believe that it\u2019s the very technical things that prevent Google from indexing content, but this is a myth. While it\u2019s true that Google might not index your pages if you don\u2019t send consistent technical signals as to which pages you want indexed or if you have insufficient crawl budget, it\u2019s just as important that you\u2019re consistent with the quality of your content.<\/p>\n\n

Most websites, big or small, have lots of content that should be indexed \u2014 but isn\u2019t. And while things like JavaScript do make indexing more complicated, your website can suffer from serious indexing issues even if it\u2019s written in pure HTML. In this post, let\u2019s address some of the most common issues, and how to mitigate them.<\/p>\n\n

Reasons why Google isn\u2019t indexing your pages<\/h2>\n\n

Using a\u00a0custom indexing checker tool<\/a>, I checked a large sample of the most popular e-commerce stores in the US for indexing issues.\u00a0I discovered that, on average, 15% of their indexable product pages<\/strong>\u00a0cannot be found on Google.<\/p>\n\n

That result was extremely surprising. What I needed to know next was \u201cwhy\u201d: what are the most common reasons why Google decides not to index something that should technically be indexed?<\/p>\n\n

Google Search Console reports several statuses for unindexed pages, like \u201cCrawled – currently not indexed\u201d or \u201cDiscovered – currently not indexed\u201d. While this information doesn\u2019t explicitly help address the issue, it\u2019s a good place to start diagnostics.<\/p>\n\n

Top indexing issues<\/h3>\n\n

Based on a large sample of websites I collected<\/a>, the most popular indexing issues reported by Google Search Console are:<\/p>\n\n

1. \u201cCrawled – currently not indexed\u201d<\/h4>\n\n

In this case, Google visited a page but didn\u2019t index it.<\/p>\n\n

Based on my experience, this is usually a content quality issue. Given the\u00a0e-commerce boom that\u2019s currently happening<\/a>, we can expect Google to get pickier when it comes to quality. So if you notice your pages are \u201cCrawled – currently not indexed\u201d, make sure the content on those pages is uniquely valuable:<\/p>\n\n