{"id":8150,"date":"2022-08-17T09:36:34","date_gmt":"2022-08-17T06:36:34","guid":{"rendered":"https:\/\/www.evenzia.com\/?p=8150"},"modified":"2022-08-17T09:36:36","modified_gmt":"2022-08-17T06:36:36","slug":"social-media-competitor-analysis-the-complete-guide","status":"publish","type":"post","link":"https:\/\/www.evenzia.com\/fr\/social-media-competitor-analysis-the-complete-guide\/","title":{"rendered":"Social Media Competitor Analysis: The Complete Guide"},"content":{"rendered":"\n<p>According to&nbsp;<a target=\"_blank\" href=\"https:\/\/sproutsocial.com\/insights\/data\/harris-insights-report\/\" rel=\"noreferrer noopener nofollow\">Sprout Social\u2019s survey<\/a>, 85% of companies rely on social data as a primary source of business insights. And with almost&nbsp;<a target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\" rel=\"noreferrer noopener nofollow\">4.6 million<\/a>&nbsp;people on social media networks, they are a crucial part of your growth strategy.<\/p>\n\n\n\n<p>It\u2019s no longer news that there\u2019s fierce brand competition \u2014 in every industry \u2014 roaming the web. So, how do you outcompete your brand competitors and grow your business on social media? By doing&nbsp;<strong>social media competitor analysis<\/strong>.<\/p>\n\n\n\n<p>When you learn your competitors\u2019 moves, you find ways to reinforce your brand strengths, improve on your shortcomings, and take advantage of opportunities. In this guide, we\u2019ll go over what social media competitor analysis means, its benefits, the steps to take when performing this analysis, and a list of the tools you need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is social media competitor analysis?<\/h2>\n\n\n\n<p>Social media competitor analysis is the process of evaluating your competitors on social media to find opportunities and build strategies for brand growth. Performing this analysis allows you to identify your competitors\u2019 strengths and weaknesses to develop a working social marketing strategy. It also reveals relevant information about your target audience, why they\u2019re interested in competitor brands, and how these brands do better at social media marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is social media competitor analysis important?<\/h2>\n\n\n\n<p>Social media competitive analysis has its own advantages outside the strategy you use to&nbsp;<a target=\"_blank\" href=\"https:\/\/moz.com\/blog\/announcing-true-competitor\" rel=\"noreferrer noopener nofollow\">examine your SEO competitors<\/a>. It allows you to:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Understand your ideal clients better<\/h3>\n\n\n\n<p>Performing a social media competitive analysis lets you gain deeper insights into who your ideal clients are. Knowing your customer personas empowers you to get more marketing results because you understand:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What social media platforms your ideal clients use<\/li><li>How they consume content<\/li><li>The types of content they\u2019re searching for<\/li><li>What pain points they need solutions for<\/li><li>What time they\u2019re active on social media<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Build a better social strategy<\/h3>\n\n\n\n<p>When you understand how and why your competitors are performing better than your brand, you can create a working social media strategy, or improve it if you already have one.<\/p>\n\n\n\n<p>A social media competitor analysis challenges you to do your best because it compares your methods and results against the competition. Also, you can identify gaps to leverage for brand growth, and threats you need to deal with.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Create relevant content<\/h3>\n\n\n\n<p>It\u2019s only natural that your ideal clients choose the brands whose values and content they align with. A social media competitor analysis will make you top of mind among your ideal clients.<\/p>\n\n\n\n<p>This is because you\u2019ll identify the types and formats of content they want to see. Also, you can take advantage of the content gaps you discover to create fresh, valuable content for your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Better marketing and positioning<\/h3>\n\n\n\n<p>By conducting a social media competitive analysis, you can leverage your social platforms for more effective marketing. When you see what\u2019s working for your competitors, you\u2019ll start to use relevant, underused social media features and strategies.<\/p>\n\n\n\n<p>More so, this empowers you to come up with a positioning strategy to differentiate your brand from the competition \u2014 and become an authority in your industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Six competitive analysis tools for social media<\/h2>\n\n\n\n<p>Alongside your traditional analytics tools, which we\u2019ll talk about later, you need specific social media tools to perform efficient competitor analysis on these platforms. We\u2019ve included six options below:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Not Just Analytics<\/h3>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/www.notjustanalytics.com\/\" rel=\"noreferrer noopener nofollow\">Not Just Analytics<\/a>, formerly called Ninjalistics, is an analytic tool for Instagram and TikTok. With this social media competitive software, you can monitor the growth of competitor profiles, the hashtags they use, and their engagement rates.<\/p>\n\n\n\n<p>All you have to do is enter your competitors\u2019 profiles into Not Just Analytics and analyze them. For example, after analyzing&nbsp;<a target=\"_blank\" href=\"https:\/\/instagram.com\/isisbreanna\" rel=\"noreferrer noopener nofollow\">Isis Brenna\u2019s Instagram profile<\/a>, marketing strategist for business coaches, here\u2019s what Not Just Analytics displays:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Qzj__N-mYKzP232onSc3BN_Ku24cSgRCNtHBpFB9ZU7P25Bv4F0BRY0Mqc0llhiUtR4qIY9VF-SK0m-CJ9kBYtH8ZJ8mD6kM4n0Lzm45hrXoL00xXUsgl_vTtjpKfiAgWjmohh0J_oI5TiwlLw\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. SocialMention<\/h3>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/brandmentions.com\/socialmention\/\" rel=\"noreferrer noopener nofollow\">Social Mention<\/a>&nbsp;by BrandMentions is a search engine for collecting user-generated content on social media, blogs, news, and videos.<\/p>\n\n\n\n<p>Once you enter a competitor brand, Social Mention tracks and shows you all the conversations about them \u2014 who\u2019s talking about them, what they\u2019re saying, and on which platforms:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/jlqHxXL_K2hCMQgLImSSgDLCLY4wWAGp3nlWEwd5tZvBx1iZRGVMU9sPQxWKwlJEJIGZ7Pkejbq7waBU21G9NaP6mwNJ4kCi04UHvY3aY28u8u3fPAAeYPvyBZArS5lfmJyWHhua8t64GOzz1w\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Gc2YP3ZemSzPOp3o8aDJw-F89AHkuwNaxM7zBRg1S1kVvE0rSgyRtg5hW-xuPjxYPJKaLBzA5369X8MYGPZngDPU18kdgjGLcRjGeOCh24QEp4OvfrhImBaaqumMpltYrzIaa2t6A1x_XJENrg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Socialbakers<\/h3>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/www.socialbakers.com\/resources#free-social-tools\" rel=\"noreferrer noopener nofollow\">Socialbakers<\/a>&nbsp;is a social media management tool that makes it easy to monitor all your social media platforms in one place. It works best for agencies.<\/p>\n\n\n\n<p>This tool allows you to measure and compare your content performance to improve brand growth. In addition, Socialbakers has free competitor analysis tools for&nbsp;<a target=\"_blank\" href=\"https:\/\/www.socialbakers.com\/free-social-tools\/instagram-performance-report\" rel=\"noreferrer noopener nofollow\">Instagram<\/a>&nbsp;and&nbsp;<a target=\"_blank\" href=\"https:\/\/www.socialbakers.com\/free-social-tools\/facebook-performance-report\" rel=\"noreferrer noopener nofollow\">Facebook<\/a>, and you can analyze up to five competitor profiles.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/s11oNBvwopzHrmXnQZUVIM1wJ2LKA3Xq5z6bbz1RuHZR2O5e5sFZsvUTcTAN_vivl_hvavimZXZ7J_eHlQqWT4Y0SmU8H4-LDhk65E_WwhqYzjAX0LAcI6aV3mxwLzGTqbLQwcrrPgosGkbTdg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Sprout Social<\/h3>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/sproutsocial.com\/\" rel=\"noreferrer noopener nofollow\">Sprout Social<\/a>&nbsp;is a suite of social media management tools for better brand marketing. It has scheduling, analytics, and competitor analysis tools for all business sizes and types.<\/p>\n\n\n\n<p>Sprout Social&rsquo;s competitor analysis feature allows you to monitor your competitors&rsquo; audience growth and publishing schedules.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/1hgT9AnM5eWyeur4IjwtcRcZo1B8ToHJPpECQOSPHTSs9S8NkZG7ygt9n7ENlOFLO1Eez2d6VKTokFQSUsEk_FuS4kN3Sj7GsNCVSEHAuvMceLbh22905PxIL1KlaWJzXQzqQI8p2Kn7bwsOTA\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Sociality.io<\/h3>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/sociality.io\/social-media-competitor-analysis\" rel=\"noreferrer noopener nofollow\">Sociality<\/a>&nbsp;is a full-service tool for social listening, scheduling, and competitor analysis.<\/p>\n\n\n\n<p>With this social media competitor analysis tool, you can gain insights into your competitors&rsquo; paid ad campaigns, social media performance metrics, and content strategy and history.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/xzgrnZo_vnniAC4g9Nw6V_AEgjaAUaJEMXdfUZQ32WBXbmWtD5vbg9mhkEf-WWuvZwk0QqC16eIkhbwJDgBdBffeXyG5GbN5mkH_fm6kkpyyzNO_Rj3Zc6g5-l3j7OmMQAmAnQZ67FheoQ6Zgg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/UrG7e92czqKw52yYKiDzplLjxrwGa3TaBLgBx89WZphu-KkR-Z277sJmaC4XzbNSRhn8wpdayMmTC-BrVY51cyVa7dU1DzpeTVkAhgLOiS78OqMeNBrIZG2x0PJ7w0TncWVRKpeNsKg7y1x30A\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. BigSpy<\/h3>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/bigspy.com\/\" rel=\"noreferrer noopener nofollow\">BigSpy<\/a>&nbsp;is a free tool for analyzing your competitors\u2019 ads on social media. This ad library holds a database of advertisements on different social networks.<\/p>\n\n\n\n<p>BigSpy helps both small businesses and large enterprises find campaign inspiration from their competitors to create better marketing campaigns and social media strategies.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/T79e2SQfHlN3yHNVJOHl9XwevBDQv2ol7TMurg5ZPtK4Fzo3YwkG3ZOr09V6ONC9fMRnJ3Wxp5-fddYMQCioE-F37lU73UDpSa1QrzeLog3lUD3VY5r6SFVneL0Av08hn0-leU0ZwWIDQOkhJg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to do social media competitor analysis<\/h2>\n\n\n\n<p>Performing social media competitor analysis doesn\u2019t have to be a hassle. Whether you use Facebook, TikTok, LinkedIn, Pinterest, Instagram, or YouTube, here are the five steps to analyze competitor businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Figure out your brand goals and metrics<\/h3>\n\n\n\n<p>Before examining and comparing competitors\u2019 performances, figure out what you want. It\u2019s important to always start with the end \u2014 your brand goals \u2014 in mind.<\/p>\n\n\n\n<p>Determine the answers to questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What are your goals for marketing on social media?<\/li><li>How do these fit into your overall brand goals?<\/li><li>What key performance indicators (KPIs) will you track to measure success?<\/li><li>Who are the ideal clients you want to reach?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Identify your brand competitors<\/h3>\n\n\n\n<p>It\u2019s impossible to analyze your competitors on social media if you don\u2019t know who they are or which social platforms they use.<\/p>\n\n\n\n<p>Watch out for both direct and indirect competitors \u2014 that is, businesses that offer similar products or services and those that solve the same problem as you. Then, list your top five competitors.<\/p>\n\n\n\n<p>You can find out your competitors by:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Using&nbsp;<a target=\"_blank\" href=\"https:\/\/moz.com\/competitive-research\" rel=\"noreferrer noopener nofollow\">Moz\u2019s free SEO competitive research tool<\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/JQxX17m5Ee2KykQ7Plis3M8o3yfFAOtskEj0nxcN98vGIkV8_Kz4VnmEg-_gAbzunE0vuXHyC26h1ceOgqf_W5Knta8DVMM7l6Gf2trnCOQHVFp59fjoh5HWGHXqlqRrXv8BV-OzC6kGMfQvXg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Enter your site domain and click Analyze domain. You\u2019ll get a list of your top competitors and keywords you can target. You can head over to their websites, find their social handles, and see what they\u2019re doing.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/5-p-V0iuhVob9QxkjdJU5lI0ixYW050J-mj5OiidJx91VO1hNq1M3dt0PK2CTrA7s9RwHaRnnKubIDCEqAJ9KaFtPP8IwfvUvWf2_omJecVHO6O13DniMoUGi2HLPH5Vio-Q2X3-3Gd9r-_CjA\" alt=\"\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Using Google search<\/h4>\n\n\n\n<p>By using the search engine result page (SERP), you can find competitors&nbsp;<a target=\"_blank\" href=\"https:\/\/moz.com\/blog\/3-workflows-for-smarter-keyword-research\" rel=\"noreferrer noopener nofollow\">ranking for your keywords<\/a>&nbsp;on social media, although this can be a tasking process.<\/p>\n\n\n\n<p>Enter your target keyword and take note of the websites, and especially social media profiles, that pop up during your search.<\/p>\n\n\n\n<p>For example, if you enter the keyword \u201claunch copywriter,\u201d here\u2019s what you\u2019ll find on page one:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/moz.com\/images\/blog\/Screenshot-878.png?w=883&amp;auto=compress%2Cformat&amp;fit=crop&amp;dm=1658934058&amp;s=6dbcec9fac96574d6c3670560972f86d\" alt=\"\"\/><\/figure>\n\n\n\n<p>From the screenshot above, the websites ranking are likely competitors for that keyword. However, you need to check their social profiles to see if they are also social media competitors.<\/p>\n\n\n\n<p>For this query, there\u2019s an Instagram profile ranking as the fifth result and the only social media profile on page one. So, if you were looking to build a strong social presence as a launch copywriter, you\u2019d analyze this profile for their strategies.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Searching on the target social platform<\/h4>\n\n\n\n<p>If you\u2019re looking to grow your brand visibility for a specific product or keyword on a social media platform, enter the term in the search bar of that platform and go through the accounts or hashtags that pop up to see if there are competitors you\u2019d like to analyze.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/K_-qJcZTgRHS0FWmAxQlq573fOZsp3bkPxAWE71kjNvhh9g9-_c8vXDKhveL80qA482k5OKieWsxkpfmW93cb6lm7bwzNaqOaZzo_N0xIE-xPFy_biXR5EnotG02xlqoHAJWLLyMpW2FGw6Ilg\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>Screenshot from Pinterest\u2019s search bar<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/KeCJBmufoySjFl9IMPTIr0Anrog2frbRP6CKoL7o0SNSmTYGJyRi3v76cduiZnI1CfiG1cktek167jifCupd6eUo3A_TBoYHKrFy9wfNGkFKAWyc9bhTPDbl8ZYkTjqhpK2mr6db6rU0ULnyDQ\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>Screenshot from Twitter\u2019s search bar<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Collect and analyze data<\/h3>\n\n\n\n<p>Data analysis and collection make up the majority of this process. To make it easier, you can choose a convenient analysis tool from the ones mentioned above to study, analyze, and compare the performance of your competitors.<\/p>\n\n\n\n<p>And while you might have your brand KPIs, here are the important social media metrics to track during competitive analysis:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Account reach\/impressions<\/li><li>Number of followers<\/li><li>Engagement rates<\/li><li>Social media ads insights<\/li><li>Share of voice<\/li><li>Estimated organic traffic to the page<\/li><li>Quantity of keywords the competitor<\/li><\/ol>\n\n\n\n<p>Using a simple tool called&nbsp;<a target=\"_blank\" href=\"https:\/\/keywordseverywhere.com\/\" rel=\"noreferrer noopener nofollow\">Keywords Everywhere<\/a>, figuring out metrics 6 and 7 can be easy.<\/p>\n\n\n\n<p>Install the Chrome extension for this tool. Once done, type \u201c[the social media platform] + [brand name]\u201d in Google Search. Then, move your cursor over the metric&nbsp;<strong>kw(us):<\/strong><\/p>\n\n\n\n<p>For example, when you enter \u201cInstagram.com gucci,\u201d here\u2019s what you get:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/UEZv1gZWcBgTTDDh90bTmWj97Ihr_Nd3JsexLqehfgT1nuPRAbDp_-g3UiLXxYNESpfpevh5Tldz315Fmi9Kg7jRuL02ue2xSfk8sb-SGaXH1dtvdfB1ZhnQjXcMud3Xc5GsEIM_QoH12LfsKw\" alt=\"\"\/><\/figure>\n\n\n\n<p>This shows that Gucci\u2019s Instagram page ranks for 312 keywords and gets up to 24,600 visits per month.<\/p>\n\n\n\n<p>To further simplify your social media competitor analysis, here are some of the questions you should consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What is your competitors\u2019 audience growth rate?<\/li><li>How does their&nbsp;<a target=\"_blank\" href=\"https:\/\/moz.com\/blog\/build-content-marketing-strategy\" rel=\"noreferrer noopener nofollow\">content strategy<\/a>&nbsp;look? What content type do they focus on \u2014 informational, entertaining, aspirational, or promotional? Which content formats do they use? Is it videos, texts, lives, carousels, etc.? What is their posting schedule?<\/li><li>Which posts get the highest engagement, such as likes, comments, and shares?<\/li><li>What is their engagement rate, on average?<\/li><li>What other social media marketing types do they use, apart from organic promotions? Is it sponsored posts, collaborations, paid ads, referrals, or&nbsp;<a target=\"_blank\" href=\"https:\/\/moz.com\/blog\/leverage-influencer-marketing-for-seo\" rel=\"noreferrer noopener nofollow\">influencer marketing<\/a>?<\/li><li>How does their hashtag strategy look? Which hashtags do they use? How many, and how often?<\/li><\/ul>\n\n\n\n<p>Now, compile everything you\u2019ve analyzed so far into a spreadsheet. This makes it easy to track and evaluate data at a glance:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/VWxhkj35OYdyUsVWo2Bg4MwcA-jHFFDpPF8X_35zLtJDWA6HSip7tSUWuUFcz13MUnxCL4cSRe0Oz51Ylxkwcqhb5dUgO87AaeRX4FLp7VvkoA3_8SWfwMfaGK6NB5WkIcbUUuEefClfZX78oQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>Bonus: instead of creating a spreadsheet from scratch, you can use this&nbsp;<a target=\"_blank\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1Pu4tWzSdYEDIbXqWS85TqjY1ASOeuZKqCecsuWGFNOc\/copy\" rel=\"noreferrer noopener nofollow\">social media competitor analysis template<\/a>&nbsp;by Sprout Social.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Create a social media strategy<\/h3>\n\n\n\n<p>Data analysis is important when evaluating your social media competitors, but data interpretation is more necessary. Everything in your spreadsheet is only lines, figures, and charts if you don&rsquo;t know how to use the data collected for business intelligence.<\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/instagram.com\/meaganawilliamson\" rel=\"noreferrer noopener nofollow\">Meagan Williamson<\/a>, Pinterest marketing expert and business coach says, \u201cWhen your competitors have impressive metrics, it\u2019s essential to understand what they are doing well to build a better social media strategy. Also, their weaknesses (that is, what they aren\u2019t doing well) can be opportunities for your brand growth. Build a data-driven strategy that allows you to look at what\u2019s working and what\u2019s not, and how you can take advantage of these insights to accomplish your business goals.\u201d<\/p>\n\n\n\n<p>With this spreadsheet information, create a four-part SWOT analysis table for your strategy.<\/p>\n\n\n\n<p><strong>SWOT analysis<\/strong>&nbsp;is a well-thought overview of your brand\u2019s strengths, weaknesses, opportunities, and threats to help you make informed business decisions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Zalv50Henv3Ea65hTBvye44HQZWP0Y7Eq_R48ph0ZhYlxbR9lgDI7AaNl8BWlRUwNfo_TFgERAxnCN-IhODYwV_tMFgSnTK1t2fZjKzjE1TdvUbQOqPxK-sUY7Ko60j9u11WQ45tvUZDxuogd8U\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Keep tabs on account progress<\/h3>\n\n\n\n<p>After doing your social media competitive analysis, that\u2019s not the end. You need to keep tabs on your profile and, of course, the competition. This allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Monitor brand progress<\/li><li>Notice new competition quickly<\/li><li>See if your social media strategy is working<\/li><li>Identify new growth opportunities<\/li><li>Keep your marketing plan up-to-date<\/li><\/ul>\n\n\n\n<p>It\u2019s crucial to stay on top of both industry and&nbsp;<a target=\"_blank\" href=\"https:\/\/moz.com\/blog\/social-media-trends-influence-seo\" rel=\"noreferrer noopener nofollow\">social media trends<\/a>.<\/p>\n\n\n\n<p>Stick to a routine to regularly analyze your social media competitors \u2014 whether that\u2019s monthly, quarterly, mid-yearly, or annually. Also, ensure that you update your competitor research spreadsheet to identify new opportunities or threats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrap up<\/h2>\n\n\n\n<p>Social media competitive analysis is vital to your brand growth, as it allows you to build a solid social presence, customer trust, and brand credibility.<\/p>\n\n\n\n<p>By mastering the steps above, you can conduct this analysis for any of your social media profiles. Figure out your brand goals and turn analyzed, organized metrics into context-rich insights to improve your social media strategy.<\/p>\n\n\n\n<p>Source: https:\/\/moz.com\/blog\/social-media-competitor-analysis<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>According to&nbsp;Sprout Social\u2019s survey, 85% of companies rely on social data as a primary source of business insights. And with almost&nbsp;4.6 million&nbsp;people on&hellip;<\/p>\n","protected":false},"author":1,"featured_media":8151,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts\/8150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/comments?post=8150"}],"version-history":[{"count":1,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts\/8150\/revisions"}],"predecessor-version":[{"id":8152,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/posts\/8150\/revisions\/8152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/media\/8151"}],"wp:attachment":[{"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/media?parent=8150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/categories?post=8150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evenzia.com\/fr\/wp-json\/wp\/v2\/tags?post=8150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}