Author page: eve_bra

SEO is one of the most important customer acquisition channels for B2B companies. Having strong organic visibility across all stages of the buying cycle is a proven way to accelerate growth. But when it comes to putting together a B2B SEO strategy, where do you start?  Driving organic…

If you’re starting a new small business or similar entrepreneurial endeavor, building a brand is one of the most critical steps you can take. Your website is a critical cornerstone of your brand. SEO allows your webpage to rank higher in the results pages of search engines like Google…

Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing…

Since the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a slight drop in early 2020, since then, have…