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Public relations has always been about capturing attention, owning or participating in a public conversation, and shaping the narrative of your brand, industry, or company.  Digital PR is the execution of public relations campaigns and tactics in today's digital landscape.  From P.T. Barnum to Ryan Holiday,…

Google processes more than 8.5 billion searches every day. That’s more than 100,000 searches per second, thousands of which could lead a user to a purchase. It’s no wonder, then, that 60% of marketers list SEO as their number one inbound marketing priority. But generating organic traffic comes with…

Before you start reading, I'll forewarn you that this article will start with a tweet and end with a challenge. Sound good? From one of my favorite SEO role models, and founder of Women in Tech SEO, Areej AbuAli:  So, before getting lost in the sauce in…

Every website relies on Google to some extent. It’s simple: your pages get indexed by Google, which makes it possible for people to find you. That’s the way things should go. However, that’s not always the case. Many pages never get indexed by Google. If you work with…

Whether you’re looking for free SEO tools or for a more comprehensive SEO suite, there are plenty of options available. Below, we’ve broken down both free and paid SEO tools into different categories to streamline your research. From local SEO tools to keyword research tools and more, there’s something for…

Long-form content can often be overshadowed by other forms of execution that may be “shinier” or more visually engaging. We see it all the time in blog posts, case studies, conference decks, and on Twitter: the big, flashy content is often what our attention is drawn…

Google Analytics is arguably one of the most valuable and powerful tools for website analytics. Let’s explore 35 valuable data insights Google Analytics offers and how you can use them to improve your marketing and SEO. What Is Google Analytics? Google Analytics is a web analytics…

Testing out a new paid marketing channel is relatively easy. You can assign someone in-house, allocate some test budget, and pretty quickly quantify the return on your investment. Testing out SEO can be quite a bit trickier: Results often take time (more than six months) If…