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The Importance of SEO: Gaining Visibility Online
SEO (or Search Engine Optimization) is central to your website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of your site for users and their search queries. In this article, we will explore the importance of…
Local SEO Solutions: 11 Tips To Improve Your Site
Local SEO aims at increasing search visibility for businesses that operate directly in their communities. Techniques and best practices of local SEO center around on-page optimization for location-specific queries as well as setting up your Google My Business (GMB) page. When building your local SEO strategy, it’s important…
What’s Google Advertising? A Guide to Google Ads
Google’s advertising platform — known as Google Advertising or “Google Ads” — is used by millions of businesses across the globe. It’s considered to be so profitable that Google itself estimates it can deliver an 8:1 return on investment, even with as little as $10-$50 a day.  Understanding how…
How to Use Social Media for Ecommerce (Tips and Examples)
A social media ecommerce strategy can help you build brand awareness, communicate with customers and generate more sales for your online store. Social media and ecommerce are a match made in heaven. Marketers have been using social platforms to connect with ecommerce customers for a while…
How To Write a Blog Post (Even If It’s The First Time)
Businesses and brands have always understood how important it is to stand out. With the widespread adoption of the Internet, many have turned their focus to producing more informative, engaging digital content. Though a good social media presence is key, businesses can always benefit from maintaining…
Google Maps Marketing: The Full Guide for 2021
Google Maps is one of the first things that people think of when you hear the phrase “local SEO.” Google shows Google Map results — sometimes referred to as a “3-pack” or “map pack” — when a query implies local results are needed.  The purpose of…