SEO (or Search Engine Optimization) is central to your website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of your site for users and their search queries. In this article, we will explore the importance of…

Local SEO aims at increasing search visibility for businesses that operate directly in their communities. Techniques and best practices of local SEO center around on-page optimization for location-specific queries as well as setting up your Google My Business (GMB) page. When building your local SEO strategy, it’s important…

Google’s advertising platform — known as Google Advertising or “Google Ads” — is used by millions of businesses across the globe. It’s considered to be so profitable that Google itself estimates it can deliver an 8:1 return on investment, even with as little as $10-$50 a day.  Understanding how…

Google updates its algorithm thousands of times every year. Most of these Google algorithm updates are minor and unnoticeable, but at least once a year, a significant update changes the way websites are ranked and displayed on the search engine results page (SERPs).  We compiled the…

A social media ecommerce strategy can help you build brand awareness, communicate with customers and generate more sales for your online store. Social media and ecommerce are a match made in heaven. Marketers have been using social platforms to connect with ecommerce customers for a while…

Businesses and brands have always understood how important it is to stand out. With the widespread adoption of the Internet, many have turned their focus to producing more informative, engaging digital content. Though a good social media presence is key, businesses can always benefit from maintaining…

Google must be one of the most experimental enterprises the world has ever known. When it comes to the company’s local search interfaces, rather than rolling them all out as a single, cohesive whole, they have emerged in piecemeal fashion over two decades with different but…

Google Maps is one of the first things that people think of when you hear the phrase “local SEO.” Google shows Google Map results — sometimes referred to as a “3-pack” or “map pack” — when a query implies local results are needed.  The purpose of…