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The A-Z of a Marketing Calendar (includes 5 Templates)
Running a business or working in an organization can be busy and fast-paced. If you’re the one in charge of marketing, driving customers to your website for conversions and sales, it can be overwhelming. One of the best tools you can use is a marketing calendar. …
All the Social Media Apps You Should Know in 2021
Which social media apps do you need to know about in 2021? Here's a list of the top sites in terms of size and value. If you’re creating a social media marketing strategy and need to figure out what each social network can do to help you reach your…
The Importance of SEO: Gaining Visibility Online
SEO (or Search Engine Optimization) is central to your website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of your site for users and their search queries. In this article, we will explore the importance of…
Local SEO Solutions: 11 Tips To Improve Your Site
Local SEO aims at increasing search visibility for businesses that operate directly in their communities. Techniques and best practices of local SEO center around on-page optimization for location-specific queries as well as setting up your Google My Business (GMB) page. When building your local SEO strategy, it’s important…
What’s Google Advertising? A Guide to Google Ads
Google’s advertising platform — known as Google Advertising or “Google Ads” — is used by millions of businesses across the globe. It’s considered to be so profitable that Google itself estimates it can deliver an 8:1 return on investment, even with as little as $10-$50 a day.  Understanding how…