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Social media management is a core part of digital marketing. Leveraging social media allows brands to engage with audiences, create and publish relevant content, and access a whole world of potential new customers. With the right tools and knowledge, you can unlock the audiences—and huge marketing potential—of…

According to Google, your bounce rate can increase by 123% if your page load speed increases from 1 second to 10 seconds.  Luckily, the tech giant has since offered a suite of valuable tools to help you improve your page load speed and overall user experience. One such…

While search marketers can get bogged down worrying about high quality content, successful link building strategies, and technically sound sites, when it comes to SEO, we need to take a step back and look at the what and why in order to get results.  To that end, Moz's own Ola King walks you…

Every business should have a social strategy backed by a social media budget. Find out how much you should be spending on social media marketing. If you’re using social media to market your business, you need a social media budget. Here’s how to put one together…

Find out how you can use different types of social media platforms and formats to reach your digital marketing goals. When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube…

To make ads that lead to conversions, it pays to plan your Instagram ad design strategy before you pull the trigger on an ad buy. Learn the essentials of great Instagram ad design, and how to make your dream ad a reality. There are more ways…

Creating the right content for your website needs serious planning and development. In an increasingly competitive world, it’s not enough that your audience loves it — Google has to love it too! This article will show you how to create, optimize, and promote cornerstone content that…

Why is Social Media Strategy Important?  Building an audience on social media isn’t just about distributing content. Flooding your channels with content might earn some attention, but you’ll need to find a way to convert that attention into leads or sales. Planning your content can help…