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How to Configure Google Analytics for Local Businesses
Google Analytics is a powerful tool for businesses of all sizes. When used properly, it generates important information that can help to make valuable business decisions in online marketing or SEO efforts.  In this week’s Whiteboard Friday, guest host Alex Ratynski goes through five important steps…
Content Planning: How To Create a Plan That Brings Results
What Is a Content Plan? A content plan determines the content you hope to create and sets expectations for how it should be created. Your content plan will outline who’s responsible for making the content, what the content’s purpose is, and how the content will impact your…
The 12 Best Local SEO Tools
The importance of local SEO in digital marketing cannot be overestimated. Maintaining an online  presence is a very significant factor for both local and global businesses. Local SEO tools can assist with improving your presence and engaging your audience. Local SEO tools can help track rankings, provide competitor…
26 Content Marketing Examples To Inspire Your Team in 2021
Content marketing, done right, can be one of the most powerful and cost-effective drivers of traffic and business growth online. With a solid strategy behind you, well-executed content can build your brand, set you apart from the competition and bring in highly qualified leads.  Nevertheless, there’s…
The A-Z of a Marketing Calendar (includes 5 Templates)
Running a business or working in an organization can be busy and fast-paced. If you’re the one in charge of marketing, driving customers to your website for conversions and sales, it can be overwhelming. One of the best tools you can use is a marketing calendar. …
All the Social Media Apps You Should Know in 2021
Which social media apps do you need to know about in 2021? Here's a list of the top sites in terms of size and value. If you’re creating a social media marketing strategy and need to figure out what each social network can do to help you reach your…