7 SEO Tips for a New Website (With Checklist)

December 3, 2020

If you’re starting a new small business or similar entrepreneurial endeavor, building a brand is one of the most critical steps you can take. Your website is a critical cornerstone of your brand. SEO allows your webpage to rank higher in the results pages of search engines like Google…

Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

December 2, 2020

Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing…

Business as Unusual: How to Communicate Your New and Updated Services with Google My Business

November 19, 2020

Since the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a slight drop in early 2020, since then, have…

My 8 Best Local SEO Tips for the 2020 Holidays

November 6, 2020

Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement…

The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

November 5, 2020

1. 70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to focus even more on the most impactful local SEO campaign elements. Which three local search marketing tactics are delivering the most value for businesses right now, and why? Phil Rozek: Health…

4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday

November 4, 2020

With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this…

Top 10 Changes That Impacted Google My Business in 2020

November 4, 2020

2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it’s important to keep track of all the changes that happen in…