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Running a business or working in an organization can be busy and fast-paced. If you’re the one in charge of marketing, driving customers to your website for conversions and sales, it can be overwhelming. One of the best tools you can use is a marketing calendar. …

It’s a competitive world out there. Everyone’s after a piece of the pie, and in these uncertain times, businesses need to work harder than ever to stand out from the herd. One of the best ways to achieve this is to develop a unique brand voice…

SEO (or Search Engine Optimization) is central to your website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of your site for users and their search queries. In this article, we will explore the importance of…

Local SEO aims at increasing search visibility for businesses that operate directly in their communities. Techniques and best practices of local SEO center around on-page optimization for location-specific queries as well as setting up your Google My Business (GMB) page. When building your local SEO strategy, it’s important…

Google’s advertising platform — known as Google Advertising or “Google Ads” — is used by millions of businesses across the globe. It’s considered to be so profitable that Google itself estimates it can deliver an 8:1 return on investment, even with as little as $10-$50 a day.  Understanding how…

Google updates its algorithm thousands of times every year. Most of these Google algorithm updates are minor and unnoticeable, but at least once a year, a significant update changes the way websites are ranked and displayed on the search engine results page (SERPs).  We compiled the…

A social media ecommerce strategy can help you build brand awareness, communicate with customers and generate more sales for your online store. Social media and ecommerce are a match made in heaven. Marketers have been using social platforms to connect with ecommerce customers for a while…